During its Las Vegas conference, Century 21 debuted 'Color of Happiness'
The 1.47M member organization seeks to show consumers that 'agents who are Realtors do more than open doors' with its slate of new ads
Send a letter, start a conversation, win the listing
Word of mouth is great, Stacey Ross Cohen writes, but in today's ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health
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The 2025 housing market is rebalancing, offering real estate agents a rare opportunity to guide clients, attract leads and close deals effectively
At Inman Connect San Diego, Inman unveiled the winners of its flagship award, now in its 28th year, recognizing creativity across the real estate industry
Inman unveils the finalists for its flagship award, now in its 28th year, recognizing creativity across the real estate industry
Handwrytten's fleet of robots hold ballpoint pens to craft and automate more than 15K pieces of mail daily
ERA Real Estate is ending the year with #MoveUp, a campaign that highlights what motivates consumers and the agents who serve them
Each campaign spot employs a true-crime documentary style that delivers humor, while debunking the myth that selling homes in the winter is a bad idea
Better Homes and Gardens Real Estate has unveiled a new tagline, 'Nobody Knows Homes Better,' in its latest consumer-facing ad campaign
Great marketing uses a framework that naturally grabs the prospect's attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes
Andy Florance suggested rival portals are more interested in selling leads than houses and called a lawsuit against his company a 'PR stunt'
CoStar Group founder and CEO Andy Florance shares the next chapter of Homes.com's $1B marketing push, the fallacy of 'pure buyer agency' as portals recalibrate for a commission crunch
Realtor.com CEO Damian Eales took to the podium on Monday at the MLS Forum of the Realtors Legislative Meetings to refute rival CoStar's earlier claims about Homes.com's growing traffic