Help homeowners lower home maintenance costs in 2023 with this 12-month marketing campaign
Would you like to help your clients and sphere cut their homeownership and home maintenance costs substantially in 2023? This 12-month marketing plan is suitable for social media, email, direct mail and even video
by Bernice Ross Dec 14
Mauricio Umansky on The Agency’s ‘tremendous openness’
Inman spoke with The Agency's CEO about rapid expansion, working with family and some of his favorite memories from Inman Connect New York ahead of ICNY in April
by Lillian Dickerson Mar 18
Engel & Völkers brings simplicity to luxury in new marketing campaign
Titled 'Live Your Luxury,' the campaign showcases the 'simple, yet personal luxuries' that come with owning a home by highlighting everyday moments that serve as little treasures
by Lillian Dickerson Aug 11
Be your market's authority! 6 tips for getting more PR buzz
Although grounded in experience, knowledge and skill, a reputation as an authority can only come through objective, outside validation. Here are a few basic ways agents can position themselves as authority figures in their markets
by Justin Tucker Mar 3
Here's how to help jump-start your local economy
The COVID-19 outbreak has taken a toll on many businesses nationwide. As a real estate agent, here are a few ideas for using your wealth of knowledge and expertise to help local business owners weather the storm
by Bernice Ross May 20
A lighthearted listing campaign during tough times
Fredrik Eklund and Ben Bacal teamed up to create their 'Star Wars'-themed 'May the Sale Be With You' marketing campaign for a family-friendly $32M luxury listing in Beverly Hills
by Lillian Dickerson Mar 16
MLSs fight agent apathy with new marketing campaign
Trade group plays up the role of the MLS in ensuring an efficient, healthy real estate market lets Elizabeth Banks brag about your new home
The ad campaign creates customized videos in which the actress lauds your living space
by Andrea V. Brambila Oct 27
Perfect ad in hand -- how many times should you promote it?
Finding your sweet spot in real estate advertising
by Eric Cosway Aug 17
The ultimate guide to designing open house marketing materials
Enhance your strategy with well-designed decor
by Rachael Hite Jun 15
5 ways to dominate your spring real estate market
Agents should never slow down, but now's really the time to accelerate your efforts
by Gregory Kiep May 4
How to calculate customer acquisition cost
Tracking every channel is crucial
by Chase Hughes Feb 12
3 marketing strategies to help you beat the competition this year
The best tactics to get your name in front of potential clients
by Brian Buffini Jan 18
3 steps to building a strong foundation for your brand
The cornerstone of effective marketing
by Than Merrill Dec 3
How to identify your marketing strategies
To neglect marketing altogether is to practice ignorance
by Than Merrill Nov 17