Audience Town believes it can end 'pay and spray' advertising
Company CEO calls Zillow 'monopolistic' and Google 'diabolical' in their approaches to controlling data and competing against their own customers. His company helps agents make smarter investments in online advertising
by Craig C. Rowe Jul 19
New Facebook ad platform from Chime is worth liking
The ever-evolving sales acceleration platform's Facebook advertising tool automates much of the process for creating and running dynamic ads via DARE on the social media giant
by Craig C. Rowe Jul 5
Find more online leads with this new banner ad campaign solution
A new entry to the industry, My Digital Advertising helps agents target online home shoppers via keyword searches and digital ads
by Craig C. Rowe Feb 4
Ricoh Tours unveils new ads using 360-degree footage
With the popular Theta V camera, agents can use immersive listing video in their banner advertising campaigns
by Craig C. Rowe Jan 28
A young man working on a tablet with a smartphone and cup of coffee next to him
Borrell Associates: Fewer dollars, but a rising share is spent online
by Andrea V. Brambila Oct 24
3 top tricks of highly successful recruiters
Learn to attract the best and brightest
by Corey Wright Dec 1
Why pay-per-click lead generation isn't bunk
It's not a silver bullet, but it can be valuable
by Candi Looney Oct 23
FTC will not block Zillow-Trulia merger
Federal agency completes investigation, merger expected to close as early as Tuesday
by Inman Feb 13
Great migration of real estate ad dollars to the Internet may have peaked
Brokers and agents spending 75 cents of every marketing dollar online
by Inman Feb 11
Real estate listings in print: Death of smaller, local newspapers creates dilemma for brokers
Today's consumers more likely to be searching 'above the scroll' than 'above the fold'
by Mark Stansbury Dec 3