7 ways to create name recognition with no budget
Opinion
No cash? Don't fret. There are plenty of ways to establish yourself as a new agent and make connections without spending a lot
by Darryl Davis Apr 26
Pivot! Pivot! 8 tips to expertly prepare for a market shift
Four real estate dynamos share eight things real estate agents must do to effectively advocate for their clients, improve their skills, safeguard their finances and build a business that stands the test of time
by Marian McPherson Apr 20
Spring Open House
The weeks leading up to the spring homebuying season have coincided with an uptick in open house activity unseen since before the pandemic, real estate agents told Inman
by Daniel Houston Mar 16
A eulogy for the (fun) open house
Jan. 20 marks 2 years since the first COVID-19 case in the US, and open houses — along with the dreams they embodied — have never been the same since, reporter Jim Dalrymple II writes
by Jim Dalrymple II Jan 20
Your listing presentation makes me look bad. Stop shading your competition
Opinion
The best thing we can do for our businesses is be honest about the services we provide, how we work and even how the industry itself works. We need to promote our services without suggesting that the competition is greedy, incompetent or unethical
by Teresa Boardman Oct 21
Inman Review: Kagent gives you a quick way to digitally manage open houses
Opinion
Kagent is a software that helps real estate agents manage open houses and deliver post-event surveys to buyers and leads. It's also a great example of how a well-designed user experience can speed adoption
by Craig C. Rowe Sep 30
The homebuyer in 2021? Middle-aged, married and college educated
Zillow Group's 2021 Consumer Housing Trends Report breaks down what buyers looked like in 2021, what they wanted most and how that compared to previous years
Staging and marketing company Guest House raises $3M
Guest House offers homesellers high-touch home staging services that include a interior designer working directly with a number of national and local home furnishing retailers
by Craig C. Rowe Jun 8
The New Normal for listings is endless evolution
Over the past 20 years, listings have gone from a single photo in a newspaper to having dozens of images, interactive features and 3D tours. The only constant now is change
by Jim Dalrymple II Jun 8
How to safely handle an open house
Holding an open house has always been a bit risky and has become even more so during the pandemic. To safely continue the practice, agents should keep these factors in mind
by Lillian Dickerson Apr 19
How to wow your clients with a standout experience
Whether it's through scheduling regular check-ins or developing custom marketing opportunities, proving to your clients that you’re there to help them navigate the process while creating exciting moments is what will set you apart from your competitors
by David Parnes AND James Harris Mar 11
CDC guidelines may pave the way for open houses, more normalcy
The COVID-19 crisis isn't over, but new guidance gives people significantly more freedom to gather without the encumbrances of the pandemic. That could prove liberating for real estate agents
by Jim Dalrymple II Mar 8
Tobias Barrios is bringing art and real estate together to draw out the energy and love in his listings
Tobias Barrios studied art for years as a child in Venezuela, but now as a Coldwell Banker agent in Miami, he's seamlessly incorporating it into his real estate career
by Lillian Dickerson Jan 11
Don’t alienate buyers! 10 in-person showing turnoffs 
Opinion
With COVID-19 limiting access to listings, buyer visits are at a premium. Sellers hoping for an offer need to ensure nothing alienates a buyer who goes through the hassle of viewing their home in person
by Carl Medford Oct 10
Ex-Compass agent held showings at home of COVID-19-infected couple
Compass parted ways with Gary Wat for allegedly holding showings and failing to follow local guidelines regarding COVID-19
by Patrick Kearns Jul 8