Education, inspiration and entertainment: You'll find it all on Instagram. Jimmy Burgess shares the 25 must-follow accounts tailor-made for real estate agents in 2025
Less is more. If you want big social media results, keep it simple, Mainframe’s Sean Frank writes. Show up, be yourself, and don’t make needless mistakes
Generating half of her business on Instagram, agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess digs into how she does it
Developing your personal brand, coach Darryl Davis writes, provides you with the opportunity to connect with your ideal client and convey your authenticity and expertise
You are the CEO of your own business, broker Zak Shellhammer writes. Prepare yourself with a business plan, clear goals and a positive and productive mindset
Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market
Investing time and effort into community involvement, The Agency's Rainy Hake Austin writes, is a powerful strategy for personal branding in luxury real estate
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Coldwell Banker Vice President of Marketing Brandon Newman shares tips for agents building a personal brand
Commit to your franchise's brand standards while keeping your individual identity to build a real estate business that resonates both locally and globally, The Agency's Tara Scholl-Gettles writes
Mastering a niche makes you more valuable in the eyes of consumers, senior real estate expert Nikki Buckelew writes, and it makes selling real estate a far more interesting and enjoyable career
As we move into the 2nd half of the year, it’s important to develop a positive perspective on change, eXp’s Troy Palmquist writes, as an essential element of growth and innovation
As a real estate agent, your reputation can make or break your business. Christy Murdock shares 7 things that can significantly damage your professional image and what you can do to avoid them
From neglecting digital platforms to disregarding personal branding, Side's Manny Solis writes, here are 5 critical rookie mistakes that often derail real estate marketing campaigns
When it comes to your personal brand, coach Darryl Davis writes, it's a case of say what you mean, and mean what you say about service
Personal branding is more than just self-promotion, luxury consultant Chris Pollinger writes. It's about making a real difference in people's lives and inspiring them to live better