Glenn Goad is Executive Vice President, Consumer Strategy with Network Communications, Inc., publisher of the Real Estate Book and many other real estate titles. He talks with InmanTV about the importance of having a broad distribution strategy with your listings as well as how print advertising can compliment an Internet marketing campaign.
Make sure you are creating an event that is exciting, staging the home for maximum impact and putting out the word ahead of time
Company incorporates CRM integrations and hyper-personalization to liven up old school marketing
Direct mail is key for broker brand awareness and attracting and retaining clients
Imraan Ali grew his business in two markets from scratch in 18 months
Using printed fliers with targeted landing pages is effective and easy
WebsiteBox: Brochures, fliers can drive traffic to agent and broker websites
Benutech, Corefact integration lets agents target postcards and fliers to likely buyers