PostcardMania sent 14M mailers in 2021. Here's what agents can take away from direct mail campaigns
The targeted marketing company's largest real estate campaign was just over 53,000 pieces, but it found 3 out of 4 mailings were 500 or fewer pieces, with 70% stamping campaigns below 750
by Craig C. Rowe Oct 25
Latest NAR member benefit: high-end printed marketing collateral
The guide will wrap specific branding aspects and language about the brokerage around copy on best practices for buying and selling. It will cover essential aspects of the transaction process
by Craig C. Rowe Jul 28
New marketing suite from Tribus offers features for social, email and print
The new browser-based software offers access to a compendium of tools that enable agents, teams and brokerages to devise, execute and measure digital outreach tactics
by Craig C. Rowe Oct 28
It's time to pay attention to QR codes: Your future clients
Thought QR codes were dead? The pandemic fueled the resurgence of these blocky, fragmented data icons, and now, they're everywhere. So, as a tech-forward real estate agent, here's how you can leverage them and meet clients where they are
by Craig C. Rowe Oct 11
Postcard marketers, rejoice: ProspectsPlus adds lead lists
The company behind 3-click mailing has made it even easier with included regional lifestyle and demographic lead lists and improved creative tools
by Craig C. Rowe May 15
Dear Marketing Mastermind: How do I make my open house more effective?
Make sure you are creating an event that is exciting, staging the home for maximum impact and putting out the word ahead of time
by Christy Murdock May 14
Enthusem wants to get agents excited about direct mail again
Company incorporates CRM integrations and hyper-personalization to liven up old school marketing
by Craig C. Rowe Feb 19
Podcast: How one new agent grew his business by $25 million
Imraan Ali grew his business in two markets from scratch in 18 months
by Bernice Ross Sep 8
6 rules of postcard marketing for agents
Make sure your campaign is on target
by Eric Cosway Jun 14
Just sold cards: Don't call it a comeback
They've been here for years
by Deidre Woollard Jun 9
5 marketing strategies that generate real estate sales
Expand the cornerstone of your business
by Debbi DiMaggio May 20
Want to curate smarter real estate leads? Combine channels
Using printed fliers with targeted landing pages is effective and easy
by Andrew Gale Feb 2
New app grabs MLS data for print marketing campaigns
WebsiteBox: Brochures, fliers can drive traffic to agent and broker websites
by Inman Oct 21
Predictive analytics meets print marketing
Benutech, Corefact integration lets agents target postcards and fliers to likely buyers
by Inman Jun 22
Quality print marketing can be invaluable listing tool
Serving the ultrawealthy client
by Bernice Ross Jun 20