REAL, which so far has been downloaded 147,500 times, is like a mashup of WhatsApp, Instagram and Zillow for agents and consumers, Eklund said, but at 'lightning speed'
Co-founder Daniel Ahmadizadeh said the company was 'unable to land on making a scalable, high-quality solution that users love in real estate'
The sleek modern alternatives to do-it-yourself lead generation
Sponsors and exhibitors serving up almost every conceivable business-enhancing tool for real estate at Inman Connect San Francisco
How to stay competitive in a crowded arena where time is money and engagement matters
Concierge technology with booming customer base responds fast, makes small talk with buyers and can be customized
If consumers know (or don't know) that they're talking to a bot, how does that shape behavior?
The stand-out innovators from this year's conference
Technology to watch this year
Riley concierges send text messages on behalf of agents to help convert leads
Agents can text AgentPair to sign up to receive questions from consumers
Users can text services to find listings and schedule showings on their behalf