Opinion
Figure out who is in your audience, learn their pain points, listen to feedback, and leverage social media to reach them with the answers they need
Broker-owner and author Randy Zimnoch believes agents and brokerages should have shared values
How successful agents stay proactive
Take action into your own hands
Savvy agents use lowball offers as a starting point for negotiations
The key to true recovery is more inventory
Up your chances of getting a great offer
Don't miss these points in your marketing plan
Shiny objects worth the distraction
A truly great agent does far more than show houses
4 home improvements sure to attract millennials
Optimize your success
Make your guests see, hear, smell, taste and touch why they need that home
Market the house to the buyers' liking
Mind the details -- especially when it comes to curb appeal