Adwerx now allows you to stream your next listing on Hulu
The forefather of web advertising for real estate continues to evolve with enterprise solutions, including a quick, affordable way to run ads on popular streaming media services
by Craig C. Rowe Sep 7
Your brand is you — have you answered these critical questions?
As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions
by Kyle Draper Sep 5
National Association of Realtors takes advertising campaign global
The National Association of Realtors added more languages to its marketing partnership with Photofy to help Realtors capture more foreign business
by Patrick Kearns Sep 4
Coldwell Banker's CMO on building a marketing play amid uncertainty
'Any good marketer and brand advocate knows that when the downturn comes, you don't stop advertising,' Coldwell Banker Chief Marketing Officer David Marine told Inman
Starting a podcast? Nail these 3 brand-building basics
If you're an agent, podcasts can be a great way to build genuine connections with your network and expand them organically — especially now that people are craving original content more than ever. Here's how to start one
by David Parnes AND James Harris Sep 3
Century 21 CMO on how to grow by focusing on the little things
In this podcast, Century 21 Real Estate's global CMO Cara Whitley reflects on her career journey and chimes in on the things agents can do to stand out from the crowd
by Jordan Scheltgen Sep 2
Pulse: Tell us about your favorite marketing campaigns
This week, we're asking you to chime in and share your favorite marketing campaigns with us — whether it's someone's else brainchild or yours. What makes it effective? Why did it resonate with you?
by Inman Sep 2
How to monitor your brand without spending major coin
Opinion
How do you monitor your brand? You’re a busy entrepreneur, who probably doesn’t have time to scour the internet. Here are a few (mostly free) shortcuts
by Jay Thompson Sep 1
Are billboards still effective? Yes, if you follow these rules
Billboards might seem a little old school, however, there are numbers proving that they still drive awareness of a brand, but only when advertised correctly
by Brandon Doyle Sep 1
A frustrated man crumpling up paper drafts of writing
These tips will help you stay top-of-mind and generate more business with people you like working with
by Pat Hiban Mar 27