Social media is the new database, and you should treat your followers as you would your client address book. Here's how to get started
One of the most common household appliances, the clothes dryer, can also be one of the most problematic for homebuyers. That's why it's important for agents to be fluent in the pros and cons of common household appliances when discussing housing options with clients
For new agents, time-blocking helps provide a clear understanding of how you are currently spending your days and allows you to maximize every hour. Here's how to get started
By being too busy and constantly inundated with phone calls, notifications and emails, we have evolved into a culture that covets the grind. It really does not have to be this way. If you follow these tips and prioritize the task at hand, your focus will lead to success
Realogy national trainer Jay Luebke shares why it’s absolutely critical for agents to know their numbers
As any agent will tell you, video creation should have a special place in your marketing plan. Although it might seem intimidating at first, you'll quickly learn there are easy and cheap ways to level up your video game. Here are all the tools you'll need — from basic to pro
A year after launching his TikTok account, GZB Realty broker and managing director Alexander Zakharin now generates 80% of his business using the youth-oriented app
Whether you're a newly minted agent or an experienced pro, business planning can be a challenging task. But there's a simple-to-follow approach that'll help you create a timeless plan for your business — and it starts by answering these key questions
When the economy is strong and confidence is high, people become idle and get too comfortable. When a crisis hits, they leap into panic mode. That's why, to prepare for any future uncertainty, team leaders have to take these important steps now
As a real estate pro, it's your job to help clients pinpoint what they want and then help them find it. If you're a newly minted agent, here's what you should be doing throughout your clients' homebuying journey
Pet odors can be extremely off-putting to some buyers and require a little extra elbow grease to get rid of. Here are a few tricks to get that stinky smell out of your new listings
In the mad dash that's buying a home these days, important details can slip through the cracks. That's why listing agents need to help sellers transition out of their homes in an organized fashion — without leaving out any critical information buyers might need
Opinion
No one said building a business was easy. But if you tap into these 10 team-building basics, you'll be on your way toward sustainable and scalable growth in no time
Opinion
Here's how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team
This week, we're exploring what going back to the basics really means for real estate professionals in 2021. What fundamentals should agents be focusing on, tweaking or relearning this year?