Consumers know that agents are famous for tweaking listing descriptions to lure them in to see the home. Avoid using these seven terms, and try these fresh alternatives instead
Real estate agents who have listed unusual, eccentric or just plain bizarre homes shared their tips with Inman for marketing properties with nontraditional features — and sensitive sellers
Being friendly and approachable in your branding — and in person — is an essential element for making a positive first impression on prospective clients
How do you stand out in a crowd? Focusing on these 4 pillars will help your brokerage create a consistent and memorable brand
The real estate industry has endless opportunities for agents to succeed. Finish the year on top with these 5 pipeline-building strategies
The beauty of Instagram is that it is free advertising for your business. Scale the number of conversations you are having while creating relationships
We wanted to know what you'd do if you had $500 to invest in marketing right now. Here were your best ideas
Opinion
Seasoned property professionals know that this up-and-down flow is normal and expected, and they also know how to prepare
For some agents, a listing shared on the real estate-skewering Instagram page provided a boost — for others, not so much. Inman investigates 5 listings that got put through the wringer on ZGW
Whether you're creating a new blog post, a YouTube video or content for your social media channels, these topics are designed to help you fill your listing pipeline
Get ready for your upcoming open house quickly to dazzle your clients and get offers pouring in
Gone are the days of having to use busy, complicated professional-level technologies that require layering sound over visuals, dragging tiny arrows to cut milliseconds off of an opening or having to pay for high-end soundtracks
The secret to growing your brand with video is a well-crafted video strategy
The points raised will likely not surprise many, but until MLSs around the country stop publishing bedroom photos with clothes on the floor and pots in the sink, here is a reminder
A solutions-oriented approach is essential to help buyers and sellers get their deals done in the current higher interest rate environment