AI for real estate
The 'Transparent Owner' tool is becoming available as the Financial Crimes Enforcement Network, or FinCEN, prepares to crack down on money laundering in residential real estate
by Matt Carter Sep 30
Dozens of tea cups and saucers to represent real estate communication etiquette.
Bookending your conversations with polite greetings and salutations ensures that you’re communicating more effectively while building better relationships
by Christy Murdock Sep 16
How to wow clients and win every time: Now Streaming
Learn practical strategies to earn trust, stand out with transparency and create a referral-ready client culture that drives lasting success
by Inman Sep 12
AI for real estate
After a painful conversation with potential sellers, learn how broker Josh Ries renewed his commitment to personal communication
by Josh Ries Sep 8
House with phone to illustrate the Spotify lead generation idea.
Take a page from the streaming platform's Wrapped feature, Josh Ries writes. Instead of sending the typical CMA about what could happen, show your value with Neighborhood Sales Reviews
by Josh Ries Sep 4
person filing paperwork to represent real estate title issues
Luke Babich outlines ways to develop and maintain a strong title company relationship to prevent any snags in your next real estate transaction
by Luke Babich Aug 28
How to create a purpose-built brand for luxury real estate
While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don't forget to stay true to your authentic self
by Rebecca Francis Jul 21
3 ways to protect the identity of a high-profile luxury homebuyer
Working with high-profile clients isn’t just about finding the perfect home, broker Kamran Zand writes. It’s about protecting their lifestyle, reputation and security
by Kamran Zand Jul 18
5 ways to ensure buyers and sellers choose YOU as their next agent
From vibes to social proof and more, brokerage founder Oliver Graf shares the strategies that help your next client find you and embrace the service you provide
by Oliver Graf Jul 14
A woman running to illustrate speed-to-qualify.
You have to earn the right to ask the hard questions, broker Josh Ries writes. Learn how to build rapport and relationship so that you can dig deeper
by Josh Ries Jul 8
Huddle Up: How The Heyday Group is redefining team culture in Austin
Melanie Klein shares how Austin's Heyday Group is redefining team culture and leading with heart and harmony while building trust and brand momentum
by Melanie Klein Jul 3
The price isn’t right? How to talk sellers through their concerns
Sellers don't want the slickest pitch or biggest promise, coach Darryl Davis writes. They want guidance without pressure. Here’s how to talk them through pricing objections and win the listing
by Darryl Davis Jun 20
How to use strategy, tech and real talk to keep deals moving
Transaction hesitation is real, but deals are getting done. Here’s how broker-owner Jaclyn Kelley and her agents have been keeping business steady in a tough market
by Jaclyn Kelley Jun 19
Trust is your competitive edge. Most agents earn it the wrong way
In a market with fewer clients and more competition, trust is the ultimate differentiator for real estate pros, Better Homes and Gardens President Ginger Wilcox writes
by Ginger Wilcox Jun 10
NAR appoints new SVP, VP of communications department
Months after streamlining its communications and PR department, the National Association of Realtors has tapped 2 journalism and public relations veterans to lead its comms strategy
by Marian McPherson May 29