Podcast: LinkedIn secrets to generate more business in 2017

Podcast: LinkedIn secrets to generate more business in 2017

This week, we are pleased to welcome Sherry McCormack of Re/Max Fine Homes in the Philadelphia area. McCormack’s website is TheLinkedInTrainer.com, and she specializes in training real estate professionals to optimize their profiles on social media...
By Bernice Ross | Thursday, December 8, 2016
How to use the ‘principle of one’ to maximize your landing page

How to use the ‘principle of one’ to maximize your landing page

Odds are you already know how non-negotiable a high-performing website site is to your real estate business’s success. Why? Because across every age and demographic the first step both homesellers and homebuyers now take is to go online ......
By Aaron Orendorff | Wednesday, August 17, 2016
Stop looking for the easy way out — branding is hard work

Stop looking for the easy way out — branding is hard work

Stop looking for the easy way out. There is no program that you can pay $10 or $100 to automate your social media accounts and see real traction. If you're looking for something to set and forget, please go to another story -- this one's not for you....
By Jordan Scheltgen | Monday, May 16, 2016
A look at brokers’ technology through Zillow’s eyes

A look at brokers’ technology through Zillow’s eyes

Technology is about to hit real estate brokers like a nuclear bomb. Zillow and every other tech innovator in the real estate industry are so far ahead of brokers at every level that you have no chance of holding your current status and business model...
By Creed Smith | Friday, April 22, 2016
A branching Icelandic river How well do you know your syndication?

How well do you know your syndication?

It was the call you never want to get: "I'm going to lose the listing." We see it over and over again; many homes sell quickly. But when they don’t, the client often wonders if the home is being showcased adequately online. This is when the scrambl...
By Deidre Woollard | Monday, April 18, 2016
Why it’s time to look at real estate websites differently

Why it’s time to look at real estate websites differently

Agents are told they need a website -- and they do, but not all real estate websites are built the same nor do they provide the same functionalities ......
By Laura Ure | Wednesday, March 9, 2016
Is Zillow stupid, or is the industry fooling itself?

Is Zillow stupid, or is the industry fooling itself?

Zillow and News Corp each have $1 billion invested in the concept that there are soon to be enough homebuyer and seller leads on the Internet that they will make a substantial yearly profit from their investments ......
By Creed Smith | Wednesday, March 9, 2016
12 promotional tools to help you maximize your content marketing

12 promotional tools to help you maximize your content marketing

The word content has become one of the hottest marketing buzzwords in recent memory. Everywhere you look, marketers are preaching the importance of creating good content as an effective method of attracting new leads and turning them into customers. ...
By Seth Price | Wednesday, February 17, 2016
How to build a better alternative to niche sites

How to build a better alternative to niche sites

As an SEO adviser to real estate agents, I get questions about niche sites a lot. And my advice is always the same: avoid them at all costs. You might be thinking, “Well, Josh — if niche sites are so ......
By Josh Brown | Tuesday, February 9, 2016
The insider’s guide to local SEO for real estate professionals

The insider’s guide to local SEO for real estate professionals

If you're a real estate professional and have been in the business for more than a few months, you know first hand the challenges of getting found in local search results. We call this local SEO, and it's a lot different than your average SEO campaig...
By Seth Price | Wednesday, February 3, 2016
Is branding or lead generation more important?

Is branding or lead generation more important?

You probably answered lead generation, of course. But you'd be wrong. Branding and lead generation are two distinct pieces of your marketing strategy, and they play an equally crucial role. Lead generation focuses on selling the home or yourself as a...
By Laura Ure | Monday, December 14, 2015
3 steps to building a strong foundation for your brand

3 steps to building a strong foundation for your brand

Marketing is essentially the engine that drives your business forward. It's an effective means of both acquiring new clientele and maintaining old relationships. Without a proper marketing strategy, most aspects of a business would fail to produce. T...
By Than Merrill | Thursday, December 3, 2015
17 ways to build a powerful online real estate marketing empire: Part 2

17 ways to build a powerful online real estate marketing empire: Part 2

In this article, I will not only show you how to build a stable real estate Internet marketing strategy, but also one that will last forever ......
By Ibemere Obinna | Friday, September 18, 2015
A real estate agent’s guide to dominating your neighborhood online

A real estate agent’s guide to dominating your neighborhood online

Thomas Edison had a quote that rings true in real estate "Opportunity is missed by most people because it is dressed in overalls and looks like work." If you're still lost, this is an excellent strategy for any agent to use to hit the ground running....
By Andrew Molz | Wednesday, September 9, 2015
Thumbnail Top pitfalls when selling real estate biz

Top pitfalls when selling real estate biz

Sadly, most real estate agents and brokers aren't prepared for what can be the most important sale of their lives: the sale of their real estate business. Even if you locate a terrific buyer, there are a number of ways you can sabotage the succ...
By Bernice Ross | Thursday, August 4, 2011
3 Lesser Known Ways to Use LinkedIn for Real Estate

3 Lesser Known Ways to Use LinkedIn for Real Estate

Many call LinkedIn the “set it and forget it” social media. It’s a great professional network, but not as fast-paced as Twitter, and not as fun and interactive as Facebook. But, we all love LinkedIn for the professional quality it ...
By Katie Lance | Wednesday, June 8, 2011
Thumbnail 6 tips for a real estate e-mail overhaul

6 tips for a real estate e-mail overhaul

Do you still have a Gmail, Hotmail, AOL, Yahoo or Go Daddy e-mail address? If so, it's time to upgrade to a professional e-mail address. Recently, there was a very spirited discussion over at the ActiveRain online community regarding a Web domai...
By Bernice Ross | Thursday, February 24, 2011
Thumbnail Real estate’s QR code ‘fever’

Real estate’s QR code ‘fever’

Realtors love QR codes. It is like a fever that is sweeping the country. The QR code -- basically a next-generation bar code -- was invented in Japan in 1994. A QR code (QR is short for "quick response") can be read by camera-equipped ...
By Teresa Boardman | Monday, November 29, 2010