The marketing package for Serhant. Signature properties will come at no additional cost to agents and will include branded materials from Serhant. Studios and Serhant. ID Lab
The marketing video behind 1155 Angelo Drive exudes a calm, modern coolness. But at the time the video was made, developers behind the property were already likely aware of significant waterproofing issues present throughout the home
Working with buyers from hundreds or thousands of miles away can be a hectic process. However, it all becomes easier (and less stressful) when you have a well-thought-out plan in place. Here are a few tips
This week, our readers share their social media strategies — what platforms they find themselves gravitating toward and what types of content increase their business conversions
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If you are dedicated to becoming the best listing agent you can be, you owe it to your clients to grow your marketing efforts using this valuable link
LA-based The Agency is using these three initiatives to show homes in today's environment — and they're all a major departure from ordinary showing
In-person real estate activity is still banned in many markets in which the real estate brokerage operates
When operating in crisis mode, it's easy for agents to forget the basics, gloss over certain policies and unintentionally make misleading statements. Here are some video tour mistakes to avoid if you want to stay out of legal trouble
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How to show a house at its best to a remote audience
Don't waste the money on an unworthy venture
Coldwell Banker tours White Sox pitcher's home as part of weekly video series
Coldwell Banker tours Yankees All-Star's home as part of weekly video series
Coldwell Banker tours Silver Slugger's home as part of weekly video series
Coldwell Banker tours Giants All-Star's home as part of weekly video series
Image stabilization gives time-lapse home tour and neighborhood videos a cinematic feel