Recent Articles by Amber Taufen

Top 10 posts from last week

Top 10 posts from last week

Here were the most popular stories on Inman this past week ......
By Amber Taufen | Saturday, February 18, 2017
Amazon Echo 3 tech trends to keep your eyes on in 2017

3 tech trends to keep your eyes on in 2017

When I was talking to one of the vendors -- Zvi Band from Contactually -- after Inman Connect New York (ICNY) in January, he told me that he noticed something interesting about the questions that agents and brokers were asking him this year ......
By Amber Taufen | Monday, February 13, 2017
Top 10 posts from last week

Top 10 posts from last week

Here were the most popular stories on Inman this past week ......
By Amber Taufen | Sunday, February 12, 2017
Amazon Echo ‘Alexa, how much is my house worth?’ Redefy has an Echo app

‘Alexa, how much is my house worth?’ Redefy has an Echo app

Amazon's Echo smart home product -- which uses a voice assistant known as "Alexa" -- can stream music, call you an Uber, set a timer and give you the news. Now, if you enable a "skill" from a certain real estate company, Alexa can also tell you how m...
By Amber Taufen | Tuesday, January 31, 2017
Top 10 posts from last week

Top 10 posts from last week

Here were the most popular stories on Inman this past week ......
By Amber Taufen | Sunday, January 29, 2017
How to build a real estate chatbot, step by step

How to build a real estate chatbot, step by step

A huge topic of interest at this year's Inman Connect New York event was bots -- digital assistants that can do anything from qualify leads to help buyers with home search to give a homeowner a voice-prompted home valuation estimate ......
By Amber Taufen | Thursday, January 26, 2017
Tarnished spoons on a tarnished tray How to stop ruining your online reputation

How to stop ruining your online reputation

"Trust is changing technology today," said Laura Monroe, VP of strategy and industry development at agent review platform RealSatisfied, last week when she spoke at Inman Connect New York. "The fact of the matter is, we trust strangers over brands." ...
By Amber Taufen | Wednesday, January 25, 2017
A man and woman interviewing a young woman How to re-recruit your existing sales force

How to re-recruit your existing sales force

"You have a company that, quite frankly, very few agents leave," said Sherry Chris to Red Oak Realty's Vanessa Bergmark at Broker Connect, part of last week's Inman Connect New York event ......
By Amber Taufen | Wednesday, January 25, 2017
Introducing Golden Gate Sotheby’s International Realty

Introducing Golden Gate Sotheby’s International Realty

One of Marin County's most prominent brokerages, Decker Bullock Sotheby's International Realty, is getting a new face. Bill Bullock announced that the company would be strategically expanding as it rebrands to Golden Gate Sotheby's International Real...
By Amber Taufen | Tuesday, January 24, 2017
How to use the technology you have to recruit the best agents

How to use the technology you have to recruit the best agents

Did you know that 55 percent of agents would consider switching brokerages, and that 9 out of 10 agents currently working in the industry have switched brokerages before? Those were two statistics that Adwerx CEO Jed Carlson threw down at CEO Connect...
By Amber Taufen | Tuesday, January 24, 2017
Valerie Garcia 6 steps leaders can take to create a culture of bravery

6 steps leaders can take to create a culture of bravery

"When I was little, I wanted to be a teacher and a writer. I wanted to tell stories and use them to teach people things." That's how Valerie Garcia opened her session at Inman Connect New York, which focused on creating a culture of bravery ......
By Amber Taufen | Tuesday, January 24, 2017
A woman filling out a tax form ProfitDash, a real estate agent tax app, now allows filing from phone

ProfitDash, a real estate agent tax app, now allows filing from phone

In August last year, finance-tracking app Hurdlr released a real estate-specific version of its product for real estate agents; it partnered with Keller Williams to create ProfitDash. "Thousands of Keller Williams agents have been using the app," sai...
By Amber Taufen | Monday, January 23, 2017
Top 10 posts from last week

Top 10 posts from last week

Here were the most popular stories on Inman this past week ......
By Amber Taufen | Sunday, January 22, 2017
Keller Williams agents grew sales volume by 22% in 2016

Keller Williams agents grew sales volume by 22% in 2016

Keller Williams CEO Chris Heller says there are two things that the company stays laser-focused on every day: its innovative technology efforts, and its bottom line. And he's pleased with the latest year-end financial results, which indicate success ...
By Amber Taufen | Thursday, January 19, 2017
Richard Barton Zillow’s co-founder on the future of real estate

Zillow’s co-founder on the future of real estate

"I see our role at Zillow Group as building a platform of magical technology that the players in the industry all dance on," said Richard Barton ......
By Amber Taufen | Wednesday, January 18, 2017
Jim Garman The secret advantages to building an inclusive brokerage

The secret advantages to building an inclusive brokerage

NEW YORK -- As a straight, white man, "until 18 months ago, I didn't know what it felt like to be judged," said Jim Garman of Better Homes and Gardens Go Realty ......
By Amber Taufen | Tuesday, January 17, 2017
The CEO Connect broker model panel. How changes are testing the traditional brokerage model

How changes are testing the traditional brokerage model

NEW YORK -- "It's the race to zero margins," said Brad Inman while moderating a brokerage panel at CEO Connect. The room chuckled; after a year chock-ablock with brokerage mergers and acquisitions, the leaders present were well aware that there is ch...
By Amber Taufen | Tuesday, January 17, 2017
Amazon Echo The dark side of the smart home: Buyers, beware

The dark side of the smart home: Buyers, beware

NEW YORK -- Last October, when dozens of large websites were taken down after a distributed denial of service (DDoS) attack, how many of us thought at the time that the Internet of Things (IoT) might be involved ......
By Amber Taufen | Monday, January 16, 2017