Silent Marketing Solution
Inman Rating

Closing gift company encourages homeowners to shop ’til they drop

Company pushes gift cards that brand purchase receipts as ways to stay in front of homeowners
  • Marketing company promotes gift cards that link shopping receipts to agent and brokerage brands.
Silent Marketing Solution
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Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. Silent Marketing Solution is a post-closing marketing tactic to help agents stay top-of-mind with their clients. The hope is that the homeowner will call again in a few years. Instead of a toaster or case of wine, this involves providing a gift card to TheShoppingCompany.com, a membership-based retailer that sells everything from coffee makers to skin care creams. After a client buys something, they'll see a purchase confirmation page and email receipt branded to their agent. Like all sites of this kind, members receive discounts. However, as of this writing (11/1), the store wasn't available. The page wouldn't load. I was told it was a lingering issue from the hack that impacted major websites on October 21. Why this store has yet to recover would leave me a little concerned about hinging my closing gift to its uptime percentage, let alone my c...

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