Business model wars: How will consumers choose?

From my vantage point, agents from the full-service and agent-centered brokerages represent most of sellers and buyers today, with the discount brokerage and iBuyer model offering a service to a small sector of the market

Homebuyers and sellers have a plethora of options when it comes to buying and selling homes. There are more business models in the U.S. brokerage business than ever before. What do they care about most?