Here are your best marketing tips for 2025: Pulse
We asked you to put on your marketing expert hat and share with us the best marketing tips, tricks and strategies that are working right now
by Inman Mar 19
How flat leadership creates thriving agents, successful brokerages
The formula for a future-ready brokerage, according to new Inman contributor Abbey Wostal: Make yourself accessible, create a culture of collaboration and focus on growth over volume
by Abbey Wostal Mar 19
The transparency double standard: Ketchmark’s push to repeal CCP
Opinion
Real estate professionals should be making decisions based on what benefits consumers, not out of fear of who might be deposed next, compliance expert Summer Goralik writes
by Summer Goralik Mar 19
How to find the right real estate coach (and how to know it's a fit)
By defining your goals and ensuring a good fit, coach Verl Workman writes, you can choose a coaching company that will guide you to success
by Verl Workman Mar 19
Bass weighs pause of ULA Tax as wildfire recovery continues
Los Angeles Mayor Karen Bass seems to be warming up to the idea of pausing the controversial ULA Tax as the city recovers from destructive wildfires, but it is unclear how she could do it
by Lillian Dickerson Mar 18
Take the Inman Intel Index survey for March
Opinion
Each month, hundreds of real estate agents, brokers, executives and investors report on what they're seeing in their corner of the industry. Add your insights. Take the survey
by Lillian Dickerson Mar 18
The psychology of real estate: Understand what motivates buyers
Understanding buyer psychology is about more than closing transactions, Darryl Davis writes. It’s about building connections and guiding clients to decisions that align with their goals
by Darryl Davis Mar 18
This Women's History Month, make your DEI outcomes measurable
Standardize planning with a simple DEI checklist, Dr. Lee Davenport writes, and share measurable outcomes along with personal feedback and stories from each event
by Lee Davenport Mar 18
7 tips for building a rock-solid reputation as a real estate pro
Agents who prioritize their professional reputation don’t just survive in the real estate business, coach Darryl Davis writes. They dominate it
by Darryl Davis Mar 18
Fetch Agent promises to catch 'motivated buyers'
Fetch Agent stated in its release that recent court cases regarding commission payment models influenced its creation, viewing the legal results as an opportunity for expanded consumer choice
by Craig C. Rowe Mar 17
Billion-dollar mergers, upheaval and a real estate reckoning
Billion-dollar deals aren’t just making headlines; they’re reshaping the industry, consultant Chris Pollinger writes. The subsequent impact will be felt by every agent, brokerage and homebuyer
by Chris Pollinger Mar 17
Recruiting, somehow, is only getting more intense in 2025: Intel
Real estate agents are still fielding frequent recruiting inquiries, results from the latest Inman Intel Index show, but relationships appear to be the lynchpin spurring many of them to act
by Jim Dalrymple II Mar 17
The proptech startup media guide: Where to focus your marketing 1st
Marci James' Proptech Marketing Guide series kicks off with a starter for leveraging owned media channels and promoting your business
by Marci James Mar 17
Women, Wealth and Real Estate: Anna Uliassi on crafting a legacy
Coach Melanie Klein shares how buying a small condo on a budget set this real estate professional up for long-term investor success and financial independence
by Melanie Klein Mar 17
The Law of 3: A powerful marketing and branding tool for real estate
Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective
by Bernice Ross Mar 15
The industry's biggest names are weighing in on CCP: The Download
Leaders across the real estate landscape are sharing their perspectives on the CCP — and what its possible end would mean for consumers and the housing market
by Christy Murdock Mar 15