Don't sacrifice humanity for convenience in marketing
'What people want more than anything is not an automated response,' Gisele Ugarte said during Day One of Inman Connect New York
by Ben Verde Jan 23
How to stand out from the AI marketing noise
Agents and brokers can make the most of the latest 'martech' tools by first identifying an area of expertise that they can build their brands on, then forging lifelong relationships with clients
by Matt Carter Jan 23
Survive real estate by combatting indecision, inventory, interest rates
Indecision, inventory and interest rates are the biggest challenges COO Stephen Meadows sees coming in 2024. Here's how companies and agents can face them and thrive
by Stephen Meadows Jan 23
9 ways to heat up a freezing-cold listing this winter
What happens when snow isn't fresh? It loses its appeal. It's the same with listings, Coach Darryl Davis writes, so here's how to warm up your listings to keep them fresh
by Darryl Davis Jan 23
ICNY 2024: Live updates from Inman Connect New York
Inman Connect New York is underway this week in midtown Manhattan. We'll share the hot gossip from the floor. Check back early and often for news, views, announcements, schedules and more
by Inman Jan 23
3-decade veteran Michael Thorne has an 'enthusiasm for disruption'
In his latest Snapshot, Brandon Doyle learns how Canadian Realtor Michael Thorne's 30 years in real estate encompass continuous learning, adaptation and leadership
by Brandon Doyle Jan 23
Here are 9 of the biggest rookie mistakes agents are making
You took a look around and shared with us the biggest mistakes new agents are making right now and what they need to do instead
by Inman Jan 23
Mega-team Premiere leaps from eXp Realty to The Real Brokerage
Lead by David Keener, the real estate team grew quickly with an agent-centric model that reinvested profits into agent resources, and, like Real, operates without physical offices
by Craig C. Rowe Jan 22
1 in 4 agents grew their business amid downturn. Here's how: Triple-I
For many real estate agents, a downturn wasn't destiny in 2023, according to responses from hundreds of industry professionals in the latest Inman Intel Index survey
by Daniel Houston Jan 22
First Team Real Estate's new CEO has a 'billion dollar' goal for 2024
Ahead of Inman Connect New York this week, newly installed First Team Real Estate CEO Michele Harrington dishes on ambitious plans for 2024 and what she'll be talking about at ICNY on Tuesday
by Lillian Dickerson Jan 22
Ready to share your wisdom with the industry? The Triple-I survey is open
The Inman Intel Index goes beyond sentiment and trends by tapping into the real estate industry's most engaged community. Add your voice to the industry's most ambitious monthly survey today
by Chris LeBarton Jan 22
Inman debuts inaugural class of New York Power Brokers
With this new honor, Inman celebrates the individuals who are making it happen in the Big Apple, one of the country’s most competitive real estate markets
by Inman Jan 22
Tech trends at CES 2024 point to transformational change
Smart home expert Brandon Doyle checked out this year's Consumer Electronics Show, highlighting tech elements today's homebuyers and homeowners want to know more about
by Brandon Doyle Jan 22
Molly McKinley is defining the art of real estate marketing
In the latest in his Snapshot series, Brandon Doyle finds out how Molly McKinley has carved out a niche for herself in real estate marketing while teaching others to stay true to their vision
by Brandon Doyle Jan 22
How I would invest $2,500 in my real estate business in 2024
What we invest in, we can expect to grow. That’s why Jimmy Burgess recommends choosing one of these areas to invest in if you want big returns this year
by Jimmy Burgess Jan 21
Double trouble: 2nd commission suit this week hits Cali Realtors
The new lawsuit — the 2nd filed in California this week — takes aim at rules enacted and enforced by MetroList and complied with by some of the nation's biggest real estate firms
by Taylor Anderson Jan 19