Real estate agent/financial advisor talking to a client in front of a house
Persuasion is a tool of the trade for real estate agents. Yet when it comes to the commission conversation, many agents seem to struggle to demonstrate their value
by Bernice Ross Oct 29
Why Century 21 CEO believes tech is overrated in the industry
At Inman Connect Las Vegas, Mike Miedler said onstage that it was the work of agents that powered America through the depths of the pandemic — and they're the ones who provide value to the industry
by Craig C. Rowe Oct 29
4 simple ways to create a positive culture at your real estate brokerage
'I believe that you can't oversee from afar,' Creig Northrop told an in-person audience at Inman Connect Las Vegas on Thursday
Buyer beware! 6 iconic horror movie houses
Even in horror movies, it's all about location. Here are six classic scary movies centered on houses you'd never want your buyer to send you from Zillow
by Craig C. Rowe Oct 28
Zillow, 'it's not me, it's you': Why this smart agent is breaking up with buying leads
Opinion
'Dear Zillow, it’s not me, it’s you,' writes agent Meg Jones Mullin. Here’s why she cut back 80 percent of her $5,000-a-month Zillow lead spend
by Meghan Mullin Oct 28
7 videos that will change the way you communicate with clients
If you’re looking to scale your business without sacrificing your communication with clients, start shooting videos that explain the next steps in their process. Not only will these videos help you as an agent, your clients will be better served as well
by Jimmy Burgess Oct 28
$100M sales volume in year 2: How this rookie did it
Brad Dahler of Berkshire Hathaway HomeServices Beach Properties of Florida has more than $100 million in closed sales and pending contracts generated for 2021 — and he did it all in just two years. Here's his plan of action
by Jimmy Burgess Oct 28
3 keys to a successful 2022: Video, consumer education and diversity
Focusing on video content, educating the community and increasing industry diversity are all integral to success in the new year, speakers at Inman Connect Las Vegas said Thursday
by Lillian Dickerson Oct 28
The 1 thing that keeps team leaders from becoming broker-owners
Broker-owners Barb Betts and Serina Lowden explained during an Inman Connect Las Vegas session on Thursday how they overcame doubt to start their independent journey
by Marian McPherson Oct 28
CoStar CEO accuses competitors of ‘hijacking’ listings
Andy Florance weighed in on why his company is building a New York City portal and what he thinks of CoStar's rivals
by Jim Dalrymple II Oct 28
How indie brokers can compete with the giants using technology
At Inman Connect Las Vegas, a pair of successful brokers advised indies to focus on tech integration and to not let their solutions get too complicated
by Jim Dalrymple II Oct 28
How to be an invaluable resource for your luxury clients in 2022
In luxury real estate, staying ahead of competition calls for detailed market knowledge. You need to have a good grasp on everything that's going on, including what buyers are searching for and what trends are cropping up on the horizon. Here are a few to know
by Mauricio Umansky Oct 28
Female agents: Stop waiting for permission to become a leader
A powerhouse group of female real estate leaders took the Inman Connect Las Vegas stage on Wednesday to share their stories and encourage other women in the industry to be empowered and step into their own as leaders
by Lillian Dickerson Oct 27
Ryan Serhant: Build a brand that works for you while you sleep
Broker and CEO Ryan Serhant emphasized the importance of being deliberate with time — both personal and at work — during an Inman Connect Las Vegas session on Wednesday
by Andrea V. Brambila Oct 27
To master recruiting, Kris Lindahl says educate — and collect data
Indie broker and team leader Kris Lindahl talks about his brokerage's scholarship program at Inman Connect Las Vegas
by Andrea V. Brambila Oct 27
Branding, hiring, tech and culture: Navigating an expansion as a broker
Leaders who want to grow into new regions need to figure out how to export their culture — and where the most fruitful markets might be — brokers said at Inman Connect Las Vegas
by Jim Dalrymple II Oct 27