Gen Y prefers technology
Geeky, fun technology may be the deciding factor for millennials buying a home
by Chris Drayer Dec 12
PDF Expert 5 offers better interface for reading, editing and signing real estate documents on the iPad
Power Editor, a Chrome browser plug-in, helps create targeted Facebook ads based on consumers' purchase history and lifestyle
Tool offers unique audience snapshot by partnering with data-mining companies
by Jeff Nieto Dec 10
Real estate TV shows like 'House Hunters' impact buyer and seller clients differently, sometimes for the worse
5 technologies that push the boundaries of real estate marketing
While some already exist, others are just waiting to be funded
by Aman Daro Dec 9
Real Estate Wallet Smartphone
Sending a text image via Shutterstock.
In a home purchase transaction, nothing's official until it's signed
by ActiveRain Dec 6
Video is the key to boosting SEO: 4 steps to real estate marketing success
Don't let the hard part -- editing -- scare you away
by Kacie Ricker Dec 5
Pinterest, Flickr, e-books among top ways to repurpose your existing content, boost SEO
Get Google and consumers to see you as the authority in your real estate niche
by Marci James Dec 4
Real estate listings in print: Death of smaller, local newspapers creates dilemma for brokers
Today's consumers more likely to be searching 'above the scroll' than 'above the fold'
by Mark Stansbury Dec 3
Real estate success in 2014: Up your game in mobile search, content marketing, IDX  [infographic]
Give a lot
When you offer everything freely, the consumer believes it has no value
Social media for real estate agents: 10 minutes a day all it takes to engage clients, build following
If you're just getting started, this social tool is the place to be
by Lindsay Listanski Nov 27
When using 1 photo in the MLS may be in the client’s best interest
Some listings better served by intrigue than reality
by ActiveRain Nov 26
A career in sales means putting customer relationships first, ego last
Opinion
Consistent income is a byproduct of fostering relationships
by Jeff Chalmers Nov 25
When marketing to families, a staged listing should evoke lived-in feeling
If prospective buyers can't picture living in a particular home, they'll walk away
by ActiveRain Nov 22