Pulse: Readers share their top marketing strategies for fall
Is your marketing plan ready for fall? This week, as we dive into marketing month, our readers share tried-and-true strategies every agent should be taking advantage of during leaf-peeping season
by Inman Sep 7
Are in-person tours dead? Not so fast
Opinion
Virtual tours are alive and well. In fact, they are improving all the time as technology continues to evolve. However, even though virtual tours help spark that initial connection between client and home, in-person tours are what seal the deal. Here's why
by Michael Zaransky Sep 7
4 features every property management platform should have
Choosing the right property management platform can make all the difference in putting you ahead of the competition while helping you foster more meaningful relationships with your clients
by Sachin Latawa Sep 7
Realtor.com for marketing: What it is and how it can work for agents
Realtor.com keeps innovating and developing as a more relevant and tech-friendly platform. Here's what real estate agents need to know to stay ahead of the curve
by Inman Sep 7
3 major risk types agents need to prepare to mitigate
Opinion
Real estate professionals face 3 distinct areas of risk: financial, physical and legal. Here are a few tips for dealing with those risks
by Joey Sheehan Sep 6
Overhead view of design team having project meeting in office
An underwhelming jobs report held optimism for real estate firms, which hired faster in August as the Delta variant slowed recovery elsewhere
by Daniel Houston Sep 3
HomeLight raises new funds at unicorn-level $1.6B valuation
The free referral platform has raised $530 million since launching in 2012 to change how consumers buy and sell homes
by Libertina Brandt Sep 3
The Real Word: Does listing feedback really matter?
Opinion
This week, Bryon and Nicole discuss if listing feedback actually matters, the surge of coworking spaces during COVID and the biggest listing cliches agents are guilty of using (and reusing).
by Byron Lazine Sep 3
Real estate agents wake up to Ida's path of destruction on East Coast
The remnants of Hurricane Ida ripped through parts of New York and New Jersey on Wednesday, causing millions in damages to homes and disrupting closings and showings
by Libertina Brandt Sep 2
10 myths agents wish their clients didn't believe
Opinion
When clients latch onto 'facts' they’ve heard, it can be especially frustrating for agents to detangle, debug and find the way forward. Here's how to combat today's biggest myths
by Cara Ameer Sep 2
Homeowners are staying in place longer. What's it mean for agents?
By 2037, the median homeownership tenure will nearly double from 8 years to 15 years. Here's what 11 ERA broker-owners are doing to thrive through the market shift
by Marian McPherson Sep 2
Need leads? 10 tried-and-true strategies that won't fail
Prospecting can be an intimidating task for a lot of agents. However, there's really no right or wrong way to prospect, and each of us has to choose what works best for our personalities and styles. Here are a few ideas to help you get started
by Danny Brown Sep 2
3 tech tools new agents should absolutely know about
Are you familiar with CRM software and lead generation tools? What about AI? If you aren't familiarizing yourself with the latest and greatest in tech, you're missing out on an opportunity to kick your business up a notch (or two)
by Mauricio Umansky Sep 2