3 ways to take a whole-person approach to nurturing talent
Once you find truly talented team members, you must continue to nurture them by understanding what motivates them, creating growth plans and coaching them to live their best lives. Here's how
3 marketing tools to enhance your digital efforts
Working from home? Here are a handful of real estate marketing tools that can save you time, streamline your business and increase your conversions in this ever-changing industry
by Kathleen Black Oct 1
Are you playing hurt? This is for you
Opinion
Real estate can be a nonstop, demanding career. As an agent, you're always on the go — even if that means pushing through personal pain. Here's what one broker-owner learned while dealing with her own
by Michelle Shelton Oct 1
Toronto's Properly to expand alternative brokerage model with $100M infusion
Seeking to provide Canadians with a new option for buying and selling, Properly has been funded by U.S. proptech players Silicon Valley Bank and I80 Group
by Craig C. Rowe Sep 30
Howard Hanna partners with Rand Realty to expand into NYC suburbs
The strategic partnership was in discussions for over a year, and includes the purchase of 1 office in New York City and 27 offices throughout suburban New York and New Jersey
by Lillian Dickerson Sep 30
How broker-owner Jackie Soto took a stand with her rebrand
EHomes broker-owner Jackie Soto shares how she successfully navigated a merger and rebrand that led to one of her best years ever in real estate
by Marian McPherson Sep 30
These 5 marketing campaigns are tailored for today's market
With the last quarter approaching, agents should strive to finish 2020 strong and step into the next year on the right foot. In other words, now's a great time to implement these marketing campaigns and generate new income streams for your business
by Bernice Ross Sep 30
Pulse: What's the best luxury marketing video you've seen?
This week, we want to hear about the best, most thoughtful high-end real estate videos that caught your eye. Why did it work, and what made it an effective campaign?
by Inman Sep 30
Compass bolsters its board of directors with software exec
Charles Phillips, chairman of Infor and former president of Oracle, is the third independent member of Compass' board of directors to be appointed
by Patrick Kearns Sep 29
@properties is launching a franchise brand
Chris Lim, the founder of the defunct Climb Real Estate brand, will lead the @properties nationwide franchise rollout
by Patrick Kearns Sep 29
MLS confidential: 8 realities sellers need to know about their listing
Listing a property on the MLS — while representing it accurately and truthfully — can be a complex process, which is why agents need to do explain to sellers what is and isn't possible when setting up a listing. Here's how
by Cara Ameer Sep 29
Pulse: The one marketing tip you give to all agents
This week, readers share their tried-and-true marketing tips and strategies all agents can benefit from. Here are the ideas you believe in and why
by Inman Sep 29
Which brokerages provide the best tech? Inman readers weigh in
Inman Publisher and founder Brad Inman asked the Inman Coast to Coast Facebook community which brokerage provides their network with the best, most useful, most functional technology. Unsurprisingly, responses varied widely across the board
by Lillian Dickerson Sep 28
How to decide your brand's DNA as a new agent
Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand
by Gerard Splendore Sep 28
5 ways to pivot your marketing for 2020's challenges
No one can argue that this year has thrown some major curveballs and forced agents to shift and adapt their business strategies. But what are some of the most effective marketing changes agents have made in 2020? Top agents weigh in
by Georg Chmiel Sep 28
How 'The Social Dilemma' relates to your business
Opinion
A new docudrama on Netflix highlights the dangers of social media and the many ways these platforms are designed to gather data and manipulate its users. But what does it have to do with your business? Here are a few takeaways
by Rachael Hite Sep 28