Opinion
Personas are semifictional representations of your ideal customers based on data and research. This is how they come into play when defining your brand and understanding your target market — and why they can help agents attract, serve and retain clients
The WomanUP! Conference, which took place last week, was jampacked with insights and inspiration for agents. Here are 10 important takeaways agents should consider when making a survive-to-thrive mindset shift
This week, our readers share marketing efforts that really resonated with them. A mix of others’ achievements as well as their own, these campaigns hit the mark for our readers
The David Hoffman Group is launching a full-service independent brokerage in Charlotte
Opinion
When Carl Medford set off on a weight loss journey, he soon realized that the same principles of commitment, coaching and overcoming failure could be applied to business. Here's everything he learned
If you're an agent looking to generate leads to your website, then pay-per-click ads might be a good way to drive traffic. Here are a few things you need to know before springing for this type of marketing
The forefather of web advertising for real estate continues to evolve with enterprise solutions, including a quick, affordable way to run ads on popular streaming media services
Sponsored Content
The Coldwell Banker Virtual Gen Blue Experience is open to all in the real estate industry
As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions
The Hamburg-based luxury brokerage is expanding its footprint in the Midwest with a new office in Tulsa, Oklahoma, as buyers look toward secondary markets
Opinion
This week, Byron Lazine and Nicole White discuss strategies and tactics for winning bidding wars, which are currently on the rise, and words to avoid during negotiations
If you're striving to make a positive impact on your team as a leader, you have to take note of their energy — as well as your own. By focusing on breath work, staying centered and noticing subtle shifts, you can be a better, more thoughtful leader
If you're an agent, podcasts can be a great way to build genuine connections with your network and expand them organically — especially now that people are craving original content more than ever. Here's how to start one
'If you’re thinking about it, don’t wait to do it — do it now,' said broker Natalia Budilo of eXp Realty during a panel at C.A.R.'s WomanUp! event
The global COVID-19 pandemic hasn't stopped Keller Williams from expanding across the globe
In this podcast, Century 21 Real Estate's global CMO Cara Whitley reflects on her career journey and chimes in on the things agents can do to stand out from the crowd