The pricing conversation isn’t about convincing sellers you’re right, coach Darryl Davis writes. It’s about coaching them to make the best decision with their own eyes
Opinion
Based on the data, real estate is not in a boom cycle, coach Darryl Davis writes. It's not in a crash cycle. It's in a recalibration cycle
How to create ancillary income streams in referral networks, investments, speaking and content
An agent's single-minded focus on commission only can bring chaos to a brokerage, managing broker Derek Carlson writes. Here's what to watch for when you're recruiting top talent
Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy
Most agents use the same tools, chase the same clients and wonder why they plateau, coach Darryl Davis writes. Here's what the top performers do differently
Unlike a car salesman or a furniture retailer, Darryl Davis writes, agents operate under a license issued by the state. That license comes with fiduciary duties
You passed the licensing exam. But the Code of Ethics that governs this profession doesn’t end with a test score — it's where your career begins, coach Darryl Davis writes
Culture isn’t what you say you value, coach Verl Workman writes. It’s what your real estate team experiences when you’re not in the room
Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts
Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes
Julian Buckner of Vesta Home shares strategies for raising the price point of your average listing and increasing your commission by staging high-end homes effectively
As real estate pro Kouri Richins goes on trial for the murder of her husband, learn more about the wheeling and dealing that may lie behind the motive
Opinion
The real estate industry has survived recessions, financial crises, pandemic shutdowns and rate spikes. Darryl Davis writes that a commitment to genuine service is the reason
Opinion
The Rev. Jesse Jackson's death marks the end of an era in US civil rights movement leadership, but his warnings about predatory lending remain urgently relevant, Dr. Lee Davenport writes
In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage
