Here are the most essential stories of the week, according to Inman readers
Trying to save your summer pipeline? Let’s talk about the market shift
Your preferred lender should be a strategic extension of your business
Agent are experiencing a shift from participation to decision-making
Authenticity opens the door, but here’s what carries the conversation when decisions get difficult
The company is trying to make repetitive, frustrating tasks more scalable
At every touchpoint, ask yourself: Does this feel like a 5-star experience?
Opinion
Learn more about Trump's Fed Chair nominee Kevin Warsh and his family fortune
CEO Dezireh Eyn shares how life shifts when global politics begin to take center stage
When you're marketing a listing, honesty matters
Buyers are choosing based on what your communication reveals
Opinion
The truth about private listings is very different and far more complex
A lead magnet isn't a marketing hack. It's a system
Opinion
Stop trying to do more. Start trying to do something different
Don't just join a real estate team. Become a great teammate
Netflix's 'The Parisian Agency: Exclusive Properties' depicts architectural and market expertise