Real Estate Marketing Ideas & Strategies
Technology is turning open houses into data generators and eliminating the need to visit property in the first place. Meanwhile agents are staging bigger and bigger events
Since the retail giant announced plans to build an HQ2 office in Arlington County, Virginia, home prices have grown 32.9 percent year-over-year. Meanwhile, active listings are down 49 percent
Open houses, which have been evolving for 100 years, used to draw thousands of people and stretch on for days
Following a wave of headlines about open house-related crime, agents say safety issues are a growing concern
Instagram head Adam Mosseri said the decision is to help improve users’ mental health
Connect Flashback: How one agent sustains 100% referral business
On the 100th anniversary of the open house, a growing number of agents are debating their relevance. Others are simply walking away from the time-honored practice
Identity verification software Kleard pushes into self-guided buyer tours by partnering with a smart-lock manufacturer. The product launches in early 2020 with availability in 23 markets
The real estate industry threw some curveballs. Take Inman's real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week
In a new blog post, Glenn Kelman argues that exclusive listings lead to discrimination and urged real estate professionals to take a stand by supporting a proposed ban
Finish the year strong with the best pop-bys, gifts and mementos for the holiday season
Opinion
Being involved in your community and staying visible and personable is crucial to staying relevant
The discount brokerage argued in a letter that Bright MLS's new policy banning pocket listings will 'act as a restraint of trade'
Opinion
The popular real estate marketing platform's new features, announced this summer, offer sharp, easy-to-learn marketing and an easy way to jump into the conversation with online leads
Start small, look at the numbers, get to know people, and create a budget
Set yourself up for longterm success by creating a business plan and executing it