How to attract Gen Z: Avoid these 3 outdated marketing mistakes
Opinion
Gen Z values authenticity, connection and vulnerability. Passive advertising online won't work, take it from a Gen Zer
by Chad Carrodus Oct 7
Can Elm Street Technology's business productivity solution Elevate boost profits?
Smartly packaged from an assemblage of established technologies, Elevate is designed to nurture leads and manage business. It's among tough competition, but can it hold its own?
by Craig C. Rowe Oct 4
The Real Word: How do you price a listing right?
Opinion
Plus, a look at where Compass stands in the wake of the WeWork IPO news
by Byron Lazine Oct 4
Bored with your Facebook feed? Try these 15 fresh ideas
Opinion
It's time to break out of the norm and engage your audience
by Christy Murdock Oct 4
Keeping It Real: Make reigniting relationships a priority
Opinion
As we near the end of the year, many agents will slow down. That's why it's crucial for you to double up your relationship-building efforts
by Peter Lorimer Oct 3
10 questions you should ask recruiting brokers
Opinion
Whether you’re a new agent or just looking for a new place to hang your license, these are the questions you'll need clear answers for before making a decision
by Christy Murdock Oct 3
GeoCV winding down, tech team joins spatial computing firm
The 3D imaging company's business staffers will likely be 'looking for new opportunities,' its CEO said, while software engineers are going to work for Occipital in Moscow
by Jim Dalrymple II Oct 2
Life by the ocean: 6 tips for selling coastal homes
Being knowledgeable about the coast and coastal regulations helps
by Dana Bull Oct 2
Online reviews: 5 critical questions agents ask
Opinion
Obviously, the most crucial step in getting reviews is asking for them, but how you ask deserves just as much weight
by Jay Thompson Oct 2
More than a house-hunter: The many (many!) roles of an agent
Opinion
What do agents do to earn their keep? As consumers question agents’ value, it’s worth noting the many (many!) duties agents perform outside of showing, selling and listing homes
by Cara Ameer Oct 1
Kurt Cobain's former Seattle home hits market with $7.5M price tag
The Nirvana singer and godfather of grunge bought the home with Courtney Love shortly before taking his own life in 1994
by Jim Dalrymple II Oct 1
National Association of Realtors mulls MLS pocket listing policy
The new policy is a response to limited-exposure and 'coming soon' marketing practices and would require agents to share exclusive listings with MLS members
by Jim Dalrymple II Oct 1
Just in time for Halloween, this horror-inspired listing is a 'Scream'
Century 21 agent James Pyle’s Scream-inspired listing went viral on Zillow this weekend with nearly 560,000 views
by Marian McPherson Sep 30
WebsiteBox updates include new templates, faster MLS updates
Initially reviewed more than 4 years ago, affordable website provider for agents, teams and brokers has added new templates, increased speed of MLS data feed and connected with Google Suite
by Craig C. Rowe Sep 30
Facebook toys with hiding 'likes' and views on posts
The social media giant first introduced the feature to Instagram, now it's testing on Facebook
by Marian McPherson Sep 27
Sotheby’s adds new exclusive, luxury decor to virtual staging app
The brokerage has partnered with Perigold in a bid to allow Sotheby’s agents to virtually stage listings with exclusive furniture and decor from Wayfair.com’s luxury brand
by Marian McPherson Sep 27