Real Estate Marketing Ideas & Strategies
Opinion
New bleeding-edge augmented reality home tour app from Sparkout raises more questions about the technology's role in the industry than it does about the home being viewed
New joint digital marketing product with Homesnap will advertise Bright MLS listings on Facebook, Google, Waze and Instagram
Opinion
Kerry Grinkmeyer points to 3 signs that buyer’s agents won’t be around in 5 years
Facebook is an underrated platform for lead generation, said Digital Natives Founder James Rembert at Inman Connect Las Vegas
New York City-based Interior Marketing Group Staging Director Christina Slater has the inside scoop on autumn staging
Opinion
Cut through the noise and drama online with focused, clear messaging aimed at your ideal clients
These 5 points form the bedrock of every successful listing agent's conversation with prospective sellers
Get to know every neighborhood like your own, and learn your clients' preferences
Opinion
Utilizing the connection economy is the difference between those who will prevail in real estate today and those who will not
Did you know that 86% of consumers consult online reviews? Here’s how you can ensure quality reviews that will bring in new business
Do you have a strategy to thrive in a market slowdown? Here are 6 approaches to help you do that
Create genuine value in their lives, and watch as they show up over and over again with their real estate needs
In an interview with Inman, eXp Realty agent Sean Cochran said he didn’t expect much from the video in which he croons 'My inspector goes to low places, where the radon glows and the mold chases most agents away'
Opinion
Real estate agents ought to be familiar with the attributes of local housing inventory before anything else
Tru Realty CEO Sarah Richardson shared on the ICLV stage that her iBuyer division now uses 12 callers to make 40,000 calls to potential homesellers a week
Hint: These Inman Connect Las Vegas panelists said cyberstalking, cultivating an online footprint, personalization, overcoming objections and creating a timeline are pro moves
Spend some time, do some research, and better protect yourself online to enjoy the benefits of social networking while minimizing the risk