Real Estate Marketing Ideas & Strategies
Implement one or many of these tried-and-true strategies to stay top-of-mind, meet the right people and scoop up more listings
The ICNY agenda is packed! Here's glimpse of the insights, tips, tools, and tricks you'll learn at ICNY in January.
Opinion
2022 is the year to build the business of your dreams. Will you just go through the motions this year? Or will you take massive action and create the business you deserve to have? The choice is yours
Liven up a cold-weather showing with our list of wintertime tips
These kind gestures will leave a lasting impression as you celebrate the season and gear up for another successful year
What's critical to buyers and sellers now, and what's changed over the past year? If you're in the throes of strategizing for next year, here are a few key demographics, trends and takeaways — plucked from NAR's 2021 buyer and seller research — broken down for brokers, teams and agents
Coldwell Banker was the most recognizable brand, with 91% of survey respondents correctly identifying the brokerage's logo. But which real estate brands are the least recognizable?
Looking to grow your business by expanding your social media presence? Instagram is the place to be. Here's a step-by-step playbook on how to make it work in your business
Is your Instagram working hard for you? The social media platform can be a gold mine for agents — if you leverage it correctly. Start the new year off right by doing an Instagram audit to ensure every post is a win
Find out how to choose the location, crunch the numbers and create a marketing plan that provides value from the beginning
There's a lot more to marketing a listing than just putting it in the MLS — especially when it comes to luxury properties
Struggling to come up with gift ideas for the real estate agent in your life? Inman has you covered
Engage with industry experts, stay ahead of the game and do more and better business
By identifying the content your clients desire, shooting quality videos, and positioning them in front of your ideal clients, your business can't help but grow
Oren and Tal Alexander, two of Douglas Elliman's top luxury agents, are extending their reach into the metaverse of virtual real estate
VHT and TourFactory both provide photography services geared to the real estate industry. They believe the new deal will create the largest network of its kind in the US
Inman Connect attendees dish on their conference experience. Spoiler: You're going to want to attend the next one
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