Real Estate Marketing Ideas & Strategies
After years of mutual admiration and some friendly competition, 2 of the biggest real estate humor brands have decided to join forces at BAM
While you probably don't want to listen to those spammy sales calls, they can teach you something about what to do, and what not to do, when communicating with clients and leads
This week, Sue 'Pinky' Benson shares tips for creating a fun and engaging photo effect
The year-long program includes 1-on-1 consultations with team members to assess campaign tactics, review metrics and generate ideas to increase response rates and lead generation results
Opinion
As a new agent, it can be hard to separate fact from fiction. Find out what's no longer true so that you can chart a sure course for your career
What if you could fast-forward to an overall sense of your client's priorities and preferences? According to Brooklyn-based interior designer Kerry Barile, astrology allows you to do just that
Get more engagement and create conversations with this autumnal social media marketing plan that's ideal for the season
The real estate media company will aim for coverage that bridges the gap between hard, industry-focused outlets and the swath of popular reality TV programs that have hit the industry recently
Data-backed marketing assets and tactics are designed to help brokerages gain credibility with a thinning crowd of buyers and sellers
Opinion
In today’s economy, every dime matters. Here are a few budget-friendly expenditures that author and coach Darryl Davis recommends for your next client appreciation event
Tune in to this Inman Access episode and gain insider tips from Philip Hordijk on the importance of how to identify, cultivate and market to your own unique niche audience to build business
This week, Sue 'Pinky' Benson shares her insights into creating more relevant, engaging content for your Instagram followers
The marketing company is set to partner with The Trade Desk, a prominent, programmatic advertising platform that assists ad buyers with large-scale, data-driven campaigns
New Inman Access now streaming! Tune in to watch Chelsea Peitz deep dive into the importance of creating a relatable personal brand, along with an update on what to expect with the fall market
While others are learning from their mistakes in today's market, you don't have to. Find out what you should be doing right now to boost your real estate business
Opinion
With Anywhere's deal on the bombshell commission lawsuits, it's time to take a look at the way you communicate with buyer clients, and what to do next
In the last of his 5-part series, broker Nick Schlekeway looks at lead conversion. What is it, and why do so few agents ever get good at it?