Perfectionism is stopping your social media success: Katie Lance
In her Inman Connect session, the Get Social Smart Academy CEO explains the power of thoughtful planning, daily engagement and authenticity when creating a social media strategy
by Marian McPherson Nov 1
soda, pop, coke, coca cola
How can you level up your marketing with high-value offerings? Here’s Keller Williams VP and bestselling author Jay Papasan’s list of value adds that your sphere won’t soon forget
by Jay Papasan Nov 1
Put these 5 AI tools to work for your content marketing in 2024
During a recent Inman Connect session, Phil Stringer highlighted some of the helpful AI tools agents can utilize for marketing and content creation
by Ben Verde Nov 1
Reach out, take names: 13 tips for beefing up your client database
Opinion
Whether you're just getting started or have been at it for a while, you already know that finding potential clients is critical. Here are 13 tips to build and nurture your client base
by Luke Babich Nov 1
Jordan Cohen knows what to say and do to win the listing every time
Want to join the ranks of the top listing agents in your market? Trainer and author Bernice Ross says that these proven strategies and tactics can help you become a top listing agent as well
by Bernice Ross Oct 31
Is now the right time to start your new side hustle?
Whether you're saving for something big or trying to figure out how to stay in real estate until the market turns, Erin McCormick Torres offers tips to help you develop new streams of income
Las Vegas brokerage leans into spooky season with 'Saw' parody
Simply Vegas got into the Halloween spirit with their latest recruitment video, a take on the popular 'Saw' horror movie franchise
by Ben Verde Oct 27
Starving for clients? Double down on these 5 marketing basics
Nearly 25 years in, Las Vegas broker Alex Adabashi has seen the ups and downs of many markets. Learn the tried-and-true strategies he recommends to generate and convert more leads
by Alex Adabashi Oct 27
3 hauntingly good tips for elevating your Halloween marketing
Learn how Los Angeles Realtor Sierra Schotts turned her latest listing into an opportunity to have some fun during spooky season
by Sierra Schotts Oct 27
17 ways to audit your online content as Sitzer | Burnett unfolds
Are some of the issues coming out in the bombshell trial making you uneasy about your digital footprint? Find out what to check and how to make sure that your online content is kept current
by Christy Murdock Oct 24
As objection handlers come under fire, these 7 ChatGPT ideas hold up
Although you need to be careful with ChatGPT, it can be a great resource for idea generation. We asked how to handle commission questions and got some surprisingly solid suggestions
by Christy Murdock Oct 20
David Marine on AI, storytelling and being 'dunked' by Shaq at Gen Blue
The Coldwell Banker CMO discussed with Inman highlights from the company's Gen Blue event this year, which included a highly unscripted interview with NBA giant Shaquille O'Neal
by Lillian Dickerson Oct 19
Staying top of mind: The power of persistence and skillful follow up
Watch this week's class with Talia McKinney from SERHANT. on the importance of persistence in the real estate industry, how it can improve your business and create lasting relationships
by Claire Buzzanca Oct 19
10 tasks real estate agents delegate (but absolutely shouldn't)
Opinion
If the 80-20 principle is correct, it’s critical to make sure that you’re focused on what matters and delegate the rest. But agents have taken this too far, writes broker Nick Schlekeway
by Nick Schlekeway Oct 19
What to expect at Coldwell Banker's Gen Blue 2023 Atlanta
This year's event, which will focus on the theme of storytelling, will highlight how agents can leverage AI, storytelling, best recruitment practices and more to grow their businesses
by Lillian Dickerson Oct 16
Don’t door knock empty-handed. Take these value-adds along
Get past the front door AND the trash can by giving homeowners the info they need now, say DOORA’s Janet Pozos and Ernesto Vargas, the self-proclaimed door-knocking champ
by Janet Pozos AND Ernesto Vargas Oct 16