OneMob's video landing pages offer a terrific marketing advantage
OneMob is a video content creation and email marketing solution that can help real estate agents convert leads and communicate with clients
by Craig C. Rowe Aug 17
Divvy Homes valued at $2B following $200 million Series D
The rent-to-own proptech startup saw growth accelerate after a Series C funding round just 6 months ago
by Matt Carter Aug 13
Partners help Rocket Mortgage break purchase loan record in Q2
Rocket Mortgage posted its best quarter ever for purchase loan originations during the 3 months ending June 30, according to second-quarter earnings figures released Thursday
by Matt Carter Aug 13
Cash in on your hard work: 7 steps for getting more online reviews
Online reviews are key to building credibility with potential customers, Jimmy Burgess writes. Don't know where to start? Here are strategies to get your clients to sing your praises
by Jimmy Burgess Aug 13
Inman Review: Holofy Spaces is leading the vertical video tour revolution
Opinion
Based in London and rooted in retail, this video tour app gives users a simple, cool way to explore homes and also reduces the anxiety many agents have about creating listing videos
by Craig C. Rowe Aug 13
Engel & Völkers brings simplicity to luxury in new marketing campaign
Titled 'Live Your Luxury,' the campaign showcases the 'simple, yet personal luxuries' that come with owning a home by highlighting everyday moments that serve as little treasures
by Lillian Dickerson Aug 11
The virtual staging advantages even naysayers can’t deny
COVID-19 took virtual staging from the wings and placed it center stage. Now that we have, through necessity, experienced digital staging firsthand, it will be a dominant factor going forward
by Carl Medford Aug 11
IGuide's Planix offers immersive visuals and floor plans in one solution
IGuide's newest home capture solution, Planix, is one the best examples of how advances in camera smarts and market demand are coming together to create a new standard for what buyers know about a home before ever booking a showing
by Craig C. Rowe Aug 11
A handshake in the midst of action
The real estate giant keeps building on its position as the lone national franchisor in the mortgage broker channel
by Matt Carter Aug 10
Rocket Homes hiring in-house agents, launching iBuyer program
Rocket Cos., the parent company of the nation's biggest mortgage lender, plans to get into the iBuyer and real estate brokerage business through its Rocket Homes subsidiary
by Matt Carter Aug 10
LionDesk's new feature helps agents build landing pages
Landing pages are critical to the success of digital outreach for new leads because they help agents move online prospects deeper into the sales funnel by fulfilling promises made in display ads and responsive text messages
by Craig C. Rowe Aug 9
New Adwerx product leverages motion graphics in online listing ads
'Until now, this type of display advertising was not available in the real estate industry,' Carlson said
by Craig C. Rowe Aug 9
Experts weigh in on market cooldown, achieving long-term success, power of community and more
NEW sessions were just added for Inman Connect Las Vegas. Reserve your spot now to get in on all the action
by Inman Aug 6
First American to pay $1.185M over alleged perks for real estate agents
Networking group allegedly provided video marketing, bus caravans to promote listings
by Matt Carter Aug 6
Inman Review: Need more horsepower in your online presence? Try Agent Engine
Opinion
From online profiles to laser-sharp listing pages, Agent Engine is dedicated to refined visuals and empowering the digital age of real estate
by Craig C. Rowe Aug 6
3 reasons choosing a niche is the best thing I did for my career
Opinion
When you try to be 'everything,' you make it almost impossible for prospective clients to see your value. And if they don't see your value, they will seek out an agent who can present clear value
by Nicole Espinosa Aug 5