real estate marketing
Your calendar is crammed, but what are you doing to grow your business? Coach Darryl Davis offers tips to move from busy to breakthrough
by Darryl Davis Aug 29
Mauricio Umansky and globe
The Agency's Mauricio Umansky writes that his passport has been one of the most valuable tools for opening doors to opportunities in every corner of the world
by Mauricio Umansky Aug 29
Money in background with people shaking hands as they compete with a discount real estate agent.
When potential clients tell you another agent will handle their deal for less, Darryl Davis writes, come back with a value proposition that shows why you're worth every penny
by Darryl Davis Aug 28
A woman working on memorizing a script to represent canned real estate scripts.
Scripts feel canned and box you in, coach Darryl Davis writes. Dialogues give you a framework for conversations, while leaving room for your personality
by Darryl Davis Aug 27
A couple sitting at the table, looking at taxes to represent a homeowner tax tip.
Creating generational wealth through homeownership can’t happen if people are priced out of the very homes their families have lived in for generations, Dr. Lee Davenport writes
by Lee Davenport Aug 27
An silhouette of a man and a woman arguing in front of a kitchen table to represent formulating counteroffers to a lowball offer and negotiating concessions.
Now that buyers have leverage, Troy Palmquist writes, counteroffers matter more. Here’s how to protect seller value and keep deals alive
by Troy Palmquist Aug 27
You shared your real estate conflicts and conundrums: Pulse
We asked you to fill us in on a negative professional experience you've had where you weren't really sure who was the problem, so we could render a verdict
by Inman Aug 26
An image of a woman who's being overwhelmed with time, contracts and other distractions to symbolize real estate self-sabotage.
Stop being mean to your mind, coach Darryl Davis writes. Don’t let negative self-talk and your inner saboteur rob you of the confidence you’ve earned
by Darryl Davis Aug 26
A welcome sign on a front door to symbolize a new agent's guide to home showings
Team lead Carl Medford writes that developing a process for conducting home showings will help you manage client experiences with confidence
by Carl Medford Aug 26
real estate data tools represented by a map with a pin in it
Amid a divided housing market, new real estate data tools help agents and clients visualize the ongoing shifts that most impact their bottom lines
by Christy Murdock Aug 25
Data confirmation, compensation, Opendoor resignation: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Aug 22
Take the Inman Intel Index survey for August
Opinion
Each month, hundreds of real estate agents, brokers, executives and investors contribute to one of real estate's most ambitious monthly efforts to document changes to the industry. Add your insights. Take the survey
by Daniel Houston Aug 21
A classroom where real estate training could take place for new agents.
Whether you lead a team, brokerage or mentor new agents, it's time to ask whether real estate training prepares them for long-term success, Josh Ries writes
by Josh Ries Aug 21
Background of fire with yelling man and scared man to symbolize how to manage difficult real estate clients.
Texas agent Tell Butler advises real estate agents to stay calm, cool and collected, even when client complications flare up
by Tell Butler Aug 21
Two agents, one shy and one open, communicating agent value representing how to protect your commission.
Underselling yourself is a luxury you can’t afford in this tough market, coach Darryl Davis writes. Here are the strategies you need to prove your worth (and protect your commission)
by Darryl Davis Aug 21
Woman's eye showing through tear in paper to symbolize Opendoor's CEO resignation.
Being visible is not optional, communications expert Cristin Culver writes. It's fuel for growth, and now, it's an existential imperative
by Cristin Culver Aug 20