Tool Kit: How to tame AI before it eats your business
Artificial intelligence has the potential to separate agents who are willing to use and adapt to the technology from the rest, Rachael Hite writes, while it leaves those who refuse to use it behind
by Rachael Hite Jul 29
You’re leaving money on the table when you don’t know your numbers
Troy Palmquist talks with Sean Soderstrom of Courted about how agents and brokers can use data more effectively to transform their businesses
by Troy Palmquist Jul 28
5-second rule: What a homepage needs to make visitors stay
Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture
by Jon Krabbe Jul 28
A picture of a woman holding a box in a beautifully staged home to represent a personal branding toolkit.
A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers who need you
by Stacey Ross Cohen Jul 28
Can a $1 price tag get your lagging listing off the books? The Download
As the $1 listing trend gathers steam, it's time to take a closer look at how it works and whether it's right for your sellers
by Christy Murdock Jul 28
7 outdated real estate practices agents should stop in 2025
If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now
by Jimmy Burgess Jul 27
Putting it all together: The complete guide to working with athletes and celebrities
We've rounded up all five days of Cara Ameer's advice on working with high-end, high-profile, high-stakes clients from the worlds of sports and entertainment
by Cara Ameer Jul 26
Recruiting smarter for brokerage growth: Now Streaming
Tune in to Inman Access as Vija Williams, head of industry at Place, offers insights for recruiting high-performing real estate agents to your brokerage
by Inman Jul 25
How an agent becomes 'the chosen one' for celebrities and athletes
In Part 5 of her 5-part series, Cara Ameer provides insights for both renters and purchasers, plus strategies for ensuring you become the go-to for high-profile luxury clients
by Cara Ameer Jul 25
Conferences are goldmines (if you know how to film them)
Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences
by Troy Palmquist Jul 25
4 ways brokerages build resilient, high-performing agents 
As a broker, Thomas Mallette writes, it's up to you to walk the walk with your agents, providing the mentorship and guidance they need to succeed
by Thomas Mallette Jul 24
Why collaboration and cooperation are the future of real estate
In today’s more challenging market, agents are banding together to stay competitive. Mike Bruce of Denver Metro Association of Realtors offers strategies for working together more effectively
by Mike Bruce Jul 24
Desperately seeking an AI bestie? How to protect your professional image from AI companion risks
Adopt these practices to harness the potential benefits of AI tools, Robert Siciliano writes, while protecting your invaluable professional persona from the array of privacy and security dangers
by Robert Siciliano Jul 24
Be protective, proactive and prepared when working with celebrity clients
In Part 4 of her 5-part series, Cara Ameer offers strategies for providing high-level care that's specific to the requirements of high-profile clients
by Cara Ameer Jul 24
It's not all about the money: The savvy agent's guide to working with athletes and celebrities
In Part 3 of her 5-part series, Cara Ameer provides insight on the financial realities of working with high-profile clients and trusted members of their entourage
by Cara Ameer Jul 23
Take Inman with you on the go with Click-to-Listen capability
Don't miss a thing with Click to Listen, the latest way that Inman is keeping up with you when you're out and about. Because real estate never stops
by Inman Jul 22