Combine social listening with your CRM to upgrade your marketing
Social listening and customer relationship management software allow agents to use data in real time to make informed decisions about both marketing and sales of properties
by Alyssa Brody Mar 1
14 FREE tools to elevate your graphics game
Enhance your social media feeds without spending a dime. Check out these 14 free and user-friendly tools for designing stunning graphics
by Jessi Healey Mar 1
From manager to president — growth and leadership lessons
It's not enough to maintain the status quo. Making your mark as a leader involves a growth mindset and a focus on the bottom line
The no-nonsense guide to bootstrapping your business
Think DIY is just for newbies to the real estate industry? Find out how you can bootstrap aspects of your business at any point — and how to decide which skills you bring to the table
by Christy Murdock Mar 1
How to brand yourself when you're broke (Hint: Think Bergdorf’s)
In the first event of Fordham REI’s new series, Bess Freedman, CEO of Brown Harris Stevens, sat down with her mentor Barbara Corcoran for the kickoff of the school’s 'Titan Talks'
by Christy Murdock Feb 28
Quitting time? How brokers can help cash-strapped agents survive
Opinion
In a market where listings are still scarce, a mid-career agent is having difficulties. What can the broker do for an agent in this position, who is completely strapped for cash?
by Anthony Askowitz Feb 28
Affordability, foreclosures, mortgages: How to navigate tough real estate conversations in 2023
Having tough conversations about real estate can be difficult when the news isn’t ideal — but remember that your clients are asking you because they trust you and your expertise
by Darryl Davis Feb 28
Cardone says REI will 'save housing': The Real Word
Opinion
This week, Byron Lazine and Nicole White discuss the latest from Gary Keller, Grant Cardone's market predictions and little things that undermine real estate businesses
by Byron Lazine Feb 27
Circa 2010: What real estate agents need to know about kitchens and baths
Being able to discuss trends with buyers and sellers will give Realtors a distinct advantage. Suggesting modern features to sellers before listing will also give agents additional power
by Gerard Splendore Feb 27
23 home tour channels to watch on YouTube in 2023
If you're in the mood for some home design inspiration, these YouTube channels are sure to keep you entertained and informed
by Brandon Doyle Feb 25
BHHS Chair on housing market angst: 'This too shall pass'
No matter what the market's doing, the way you show up is the biggest factor in ensuring a successful outcome
by Jimmy Burgess Feb 24
How to put AI to work to make more money in your real estate business
Opinion
ChatGPT is poised to become a truly disruptive technology — if you know how to use it. As she wraps up this 3-part series, Bernice Ross talks with Jeff Lobb about marketing use cases
by Bernice Ross Feb 24
You plus ChatGPT: 3 ways to upgrade your Instagram content
Opinion
Trying to figure out how to use AI without creating generic-sounding content? Learn 3 ways that you can use ChatGPT for Instagram without automating yourself out of personal connections
The hottest tools to add to your AI toolbox in 2023
ChatGPT is only a sliver of what’s already available in the AI space. Here’s a roundup of some of the hottest applications you’ll want to add to your AI toolbox
by Bernice Ross Feb 23
Michael Scott to Miranda Priestly: 6 bad boss leadership lessons
This list provides a little taste of the all-you-can-eat buffet of bad bosses in television and movies. Find out what you can learn from this parade of awful leaders
by Christy Murdock Feb 22
The truth about ChatGPT: What you need to know before you use it
ChatGPT has taken the world by storm, but it's not perfect (yet). Before you use it, understand how it works, the wide variety of serious pitfalls and the potential risk to your business if you fail to fact-check the responses it provides
by Bernice Ross Feb 22