Opinion
The small New York City brokerage has always been tech-focused, but growth and the need for more business efficiencies led to the development of Alfred, an in-house lead and marketing solution
Opinion
During quarantine, most real estate professionals had to learn new skills and adopt some major changes. But when it's all behind us, what tools, habits and concepts are we going to keep forever, and which ones are we going to forget?
Opinion
Typically, agents are at a loss as to how they should work with investors or if they should even do so at all. But by using the right rules of engagement, agents can boost their income and grow their business. Here are a few perks of working with investors
Opinion
Many people have a tendency to go straight into survival mode when crisis hits, but Kathleen Black is here to help you thrive, rather than survive, in uncertainty
Opinion
Networked office and web (NOW) model is one policy and one license for one holistic data set, and the concept is supported by a broad group of brokerage organizations
Opinion
Now is the time to give your web presence a second look. Follow these steps to create a profile potential buyers will gravitate toward
Opinion
Just because in-person interactions are limited doesn't mean that agents can't help clients take advantage of services like staging. This is how homeowners can complete the process virtually, step by step
Opinion
The types of objections we're hearing now are going to be with us for a while and may just become our new normal, so we need to be able to ease clients' fears
Opinion
Selling yourself is a little bit like dating. You have to make a great first impression. So, here are a few things to keep in mind if you want to impress your clients from the get-go and make them feel like you're the perfect fit for their needs
Opinion
This software is ideal for those agents and teams that are already comfortable with being on camera but need a better way to organize the marketing and outreach efforts around video content
Opinion
As COVID-19 restrictions loosen up, business owners are faced with a few ethical dilemmas. As a broker-owner, when should you allow real estate transactions to take place? Here are a few soul-searching questions to ask yourself
Opinion
Real estate investing is a competitive and risky game. Although you can't control when a global health crisis strikes, as an aspiring investor, you can protect yourself by adopting these necessary strategies and techniques
Opinion
Also this week: SoftBank's record loss and a few basic ways to do listing videos right
Opinion
Evidence suggests that once restrictions are lifted in the hardest-hit markets, new listings rebound quickly
Opinion
With the coronavirus pandemic turning the world onto its head, it's no surprise that a lot of people are experiencing irritability, depression, anxiety and stress. That's why it's important to pay attention to your feelings and your window of tolerance now
Opinion
In today's COVID-19 reality, videoconferencing has become the best alternative to in-person communication. And although virtual meetings are inherently a different experience, there are a few things you can do to look your best and appear as professional as possible
