Opinion

Here's how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team

With the possibility of the PRO Act passing, independent contractors face an uphill battle. Here's how the two primary tests for classifying ICs work, NAR's response to recent press coverage about the issue and steps real estate professionals can take — just in case

In the first of its kind, Evanston, Illinois, has created a reparations program that seeks to begin the process of redressing harm from the housing industry. Let's talk about reparations and Evanston's groundbreaking initiative

Take the time to demonstrate your trustworthiness, constantly work on your listening skills, do the right thing, and remember it's not about you, and you'll find your clients — and yourself — well-rewarded

How Compass’ IPO performs this week will tell us a lot about what the future holds

The president of Asian Real Estate Association of America shares how the real estate industry can help after several brutal murders and attacks on Asians

The lending industry is up to its calculators in mortgage refinances right now. Hopefully most of them are going smoother than mine

Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren't good at it look like they are

The president of The Agency shares a few tried and true tactics to keep in mind when entering new markets

Do you consider yourself a good listener? Take this quiz to learn how well you listen to client needs and concerns. Then, apply these proven strategies to level up your communication skills

Imagine cutting your to-do list in half and being 2X-5X more effective? It's possible when approached with intention and clarity

Customer acquisition costs for major iBuyers is roughly similar at $3,000-$4,000, which is about 2-4X more than Redfin

It's been tough out there, but there is light at the end of the tunnel, and it's our job as leaders to inform our agents of these conditions and give them hope

Last year forced real estate agents to adapt in an ever-evolving landscape. Here are the top challenges agents face daily