pre-listing prep
Opinion
Instead of focusing on where listings appear, focus on the things that matter most to outcomes
by Deb Siefkin Apr 2
real estate team building
Advice and red-flag warnings as you go beyond the solo-agent model
by Rebecca Francis Apr 2
referral brokerage model
Never leave a commission on the table with this strategy
by Kam Kang Apr 2
Women in real estate get candid about the challenges of leadership
Hera Society members share unique hurdles to professional growth and their stories of resilience
by Lee Ann Roughton Apr 1
Forget the market reset: New England real estate holds steady
Agents who stay engaged and deeply connected to their local market continue to outperform
by Joanne Goguen Apr 1
Stop chasing leads! How one agent built a $150M business on YouTube
Sarah Meslowski focuses on 1 long-form video per week for the past 5 years
by Rick Guerrero Apr 1
A recession is coming. Here’s what you should do now — not later
Helping clients think about affordability today with flexibility tomorrow reframes fear into strategy
by Verl Workman Mar 31
Why HouseWhisper is my favorite tool in real estate right now
Opinion
Martha Melendez shares why HouseWhisper is her go-to tool for productivity
by Martha Melendez Mar 31
Here’s where real conversion begins (Hint: It’s not the lead)
Stop obsessing over objection handling, and start adding value at every stage
by Josh Ries Mar 31
5 ways feng shui may show up in buyer conversations in 2026
In this Year of the Fire Horse, agents should know the feng shui basics
by Lisa Nguyen Mar 30
A step-by-step guide for using AI to master real estate marketing
Use a specialized AI stack to build authentic, high-converting content in half the time
by Marci James Mar 30
Cleaning gloves and sponges over a multifamily building to symbolize rental spring cleaning checklist.
Combine a physical cleaning with a review of workflows before the busy summer months
by Ryan Barone Mar 30
An image of the author over a neighborhood with social media hearts to represent real estate social media posts.
Stop chasing views! Use these social media ideas to generate more leads — not likes
by Jimmy Burgess Mar 29
Meta lawsuits, Sora shutdown, X ad loss reveal the cost of engagement 
Legal pressure, AI pullbacks and advertiser retreat expose attention-driven growth tradeoffs
by Jessi Healey Mar 28
Taking sides on coming-soon listings: Inman’s Top 5
Here are the most essential stories of the week, according to Inman readers
by Dani Vanderboegh Mar 27
buyers agents
Opinion
The single, unified marketplace is behind us. Here's what's next
by Darryl Davis Mar 27