Opinion
Your reputation is not built on the policy of the moment from DC
Worry more about how to serve the client in front of you
A single just-listed postcard after a sale is a coin toss, not a marketing campaign
Opinion
Big companies are racing to own more of the homeownership lifecycle
POP.STORE is betting big on real estate’s new creator economy. Here's what you should know
Stop trying to sell yourself. Start emphasizing your knowledge and experience
3 controversial reports on buyer agent commissions, referral fees and Compass's influence
Expired listings provide a wealth of new marketing opportunities
A real estate script is off-the-rack, but a custom metaphor is tailored to the individual
The right team offers support, structure and mentorship. The wrong one can set you back
Winning agents will be the ones who learn to verify AI output fastest
The quietest person on the flight deck is usually the one in charge
Windermere’s Principal Economist Jeff Tucker looks at oil, inflation and pending home sales
Manage near-term transactions and long-term lead generation
Certified Divorce Real Estate Expert Megan Oh explores the divorced real estate niche
Take a peek inside Rachel Kilmer’s relationship marketing playbook