We're looking at what’s changing behind the scenes as brokerages grow, recruiting and retaining talent in a market that refuses to play by old rules
As Meta monetizes Threads and TikTok wobbles under new ownership, a notable lawsuit asks whether engagement-driven design has gone too far, Jessi Healey writes
From upheaval in the portal landscape to the ongoing controversy around private listings, debates over access, control and cooperation intensified last week
Opinion
Without recalibrating how market power is measured, Sean Frank writes, future consolidations will clear regulatory review while transforming competitive market conditions
When you approach a lingering listing with a structured revival plan, Jimmy Burgess writes, sellers feel supported, buyers re-engage and momentum returns
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them
The key to effective video marketing is to build a library of keystone content that creates exposure, demonstrates expertise, educates prospects and builds trust, Derek Carlson writes
Most agents put their energy into finding the next client, Lori Muller writes, but the most successful agents focus on honoring the relationships they already have
That viral tax hack might tank your business, CFP Amanda Neely writes. Learn to tell the difference between entertainment and financial guidance and why follower count won't save you
Opinion
Accountability and genuine transparency are still missing from NAR's communications, coach Darryl Davis writes, and Realtors deserve better
Opinion
Diversity isn't a flaw in the American experiment, Darryl Davis writes. It's the founding blueprint, and real estate professionals have a role to play as doorkeepers of the American dream
As Troy Palmquist prepares to attend ICNY next week, he shares the can’t-miss speakers, sessions and extra events he’s most excited about
Quiet beginnings can produce loud destinies, Kuba Jewgieniew, founder and CEO of Realty ONE Group, writes in this story of his professional journey
Tech expert Rajeev Sajja dives into what AI is (and isn’t) doing for real estate agents today, breaks down the 3 stages of AI and shares how you can climb up that ladder starting today
The secret to scaling isn't more software. It’s a return to the physics of business