Real Estate Career Tips, How-Tos, & Guides
How can you make sure people actually open your email marketing? Send these four types of emails leads and past clients actually want to read, and you'll become the local expert they look forward to hearing from
Opinion
To make 2022 your best year ever in real estate, make giving without expectation your biggest priority
Find out how NYC agent Charlie Attias learned that staying cool, calm and collected is often the secret to real estate success
Opinion
The Real Word is about to hit its 200th episode (next week!), and Inman has been there for all of it! Here Byron Lazine and Nicole White revisit their fave highlights from 199 episodes full of commentary on real estate's major news — plus all the fun in between
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Marketing has become an essential element of the real estate business. However, there are many myths and misconceptions about how to effectively market yourself and your listings. Here's the truth agents need to know
Anthony Hitt, CEO of Engel & Völkers Americas, explains why investing in listings, evoking a culture of leadership and building reserves are crucial when planning for the new year
Here are 11 articles written by industry pros on how to overcome objections, defend your real estate commission, and keep it in your pocket
Opinion
For the past few years, we've been told to look on the bright side. Especially as real estate agents, positivity often comes with the job. But can too much positivity turn toxic?
Opinion
The DOJ-NAR probe brings to focus that we should be educating consumers on commission from the get-go. Here's how to approach the conversation
Opinion
Once you understand your value and that of the client you’re working with, discussing your real estate commission becomes easier. Here are four tips for newbies to this conversation
A homeowner shopping purely on price isn’t convinced that real estate agents are worth the commission. Here's the best approach
Start by hiring for the 3 basic business functions, set clear expectations, and you’ll create a high-performing team that can grow and scale with you
As we head into a new year, what are you doing to drive profit and create value for your team members and clients? Start making a plan by asking yourself these five questions
We asked readers last week to share their top predictions for 2022. Here's what they see in their crystal balls
Here, Inman columnist Bernice Ross looks back at 2021, rounding up the best tips, strategies and scripts that you'll need to generate more leads, ramp up your business and hit the ground running in the new year
Opinion
They say if you love what you do, you'll never work a day in your life. Well, real estate is certainly work, but there is a way to make sure you're successful and happy