Inman Top 5: The biggest stories of the week Sept. 11-16, 2021
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Sep 17
Real (Estate) Talk: How 'Women in Real Estate' are thriving on Clubhouse
Are you ready to harness the power of Clubhouse for your business? Here, Brittany Rose, entrepreneur, Realtor and community connector shares how she built a 54,200-follower Clubhouse community for women in real estate and how you can monetize your social media connections
by Lee Davenport Sep 17
3 rules for keeping your brokerage's branding in check
Opinion
When it comes to a brokerage’s branding, the buck stops with the broker. Here's how to ensure your brokerage always puts its best foot forward
by Erica Ramus Sep 17
QUIZ: Are you a closer? Take the test to find out
Find out how good your closing skills are by answering these 10 questions
by Bernice Ross Sep 16
12 steps for thriving through a market shift
What can real estate agents do to grow their businesses? Here is Jimmy Burgess' 12-step plan for thriving through a market transition
by Jimmy Burgess Sep 16
'Coming Soon is a hot mess': Here's why it needs to change
Opinion
Although it was originally designed to help consumers, 'Coming Soon' has now become a fragmented and ill-defined status used to attract buyers with the false promise of an oasis of hidden home supply. Can it be reformed, or should it be retired?
by Matt Fuller Sep 16
Who is your client? 4 personality types to watch for
Is your client a lion, otter, golden retriever or beaver? Here is a quick and easy way to identify which personality your prospective client has so you can adapt your presentation style to win the day
by Carl Medford Sep 16
Naming your team? Here's why it's crucial to get it right the first time
Opinion
Finding the perfect name for your real estate team or brokerage is essential to success — and it's become an especially important topic of discussion after yet another state law recently passed that impacts team names and branding
by Troy Palmquist Sep 16
How to shift your marketing strategy in Q4 — and start 2022 right
Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that'll help you meet your end-of-year goals and start 2022 on the right note
by Rainy Hake Austin Sep 16
How to become the team that attracts top talent
You must be able to lead yourself first before anyone else will follow you, including current team members and future agents and employees
by Adam Hergenrother Sep 16
10 tips that can save your business' online reputation
Opinion
What can you do to protect your real estate business? Here are 10 tips for protecting your online reputation on social media
by Jay Thompson Sep 15
Click, click, sign: How to avoid digital signature pitfalls
In fast-paced markets, digital signatures definitely have their perks — but they also raise a few concerns. Here's what you should know
by Bernice Ross Sep 14
14 seller to-do's to boost your listing's buyer appeal
Details matter when you want that new listing to stand out in today's market. Here are some must-do seller prep tasks
by Cara Ameer Sep 14
Pulse: What's the worst marketing advice you've ever received?
Ever been steered in the wrong direction? This week, we're encouraging you to share the most useless, misguided and downright terrible marketing tips you've ever received
by Inman Sep 14
Hit replay! 6 marketers who are building communities and their brands
Here's the top advice from past Inman Connect experts on becoming the local expert through caring, community marketing and crafting creative content
by Inman Sep 14
Pulse: Readers share their favorite real estate marketing campaigns
This week, our readers chime in with their favorite marketing videos and efforts. Have an example of your own? It's not too late — we're encouraging you to continue the conversation in our comments section
by Inman Sep 14