4 things we learned from our most beneficial team training
Pandemic or not, there are always going to be opportunities in the marketplace, so it's important to know how to find and identify them. Here's what one team learned during a training course on winning in today's market
by Kevin Kauffman Jun 18
How to keep your team motivated while working from home this summer
It’s important, now more than ever, that you optimize your business and life, and stay focused on what you can control during these trying times
by Kathleen Black Jun 18
How to energize your agents without breaking the bank
As long as I pay attention to the agents and see them — really see them — and their basic needs, I don’t have to spend money on higher splits or fancy lattes
by Erica Ramus Jun 18
Take your bigoted beliefs, and get the hell out of the industry
Opinion
Those of you who insist there aren’t systemic racism issues in this industry and country are almost as bad as the blatant racists. Your denial and burying your head in the sand simply enables this behavior
by Jay Thompson Jun 17
Take the lead! 8 lead generation strategies to focus on now
If you've lost some of that drive you started 2020 with, it's time to start back up and try some new things. Here are eight lead generation ideas that can help you through today's COVID-19 situation
by Alana Gaddis Jun 16
How to blend your brokerage when adding established agents
Opinion
Make sure all agents know that you’re committed to supporting them, and encourage thoughtful collaboration
by Mike Jones Jun 16
Lesson Learned: Focus on quality over quantity
Iconic Atlanta broker Lisa Robinson of Engel & Völkers has built her reputation on the depth of her professional relationships
by Christy Murdock Jun 15
What you should know about fair housing
Agents have to work to protect people from discriminatory practices and educate other professionals on the laws we have in place. So, here's what you need to know about discrimination in the industry — plus the fair housing laws that prohibit it
by John Giffen Jun 14
9 tips for making online leads 'stick' with you
It’s common for prospective clients to contact multiple agents when they need help. So, why would they pick you when there are so many other options to choose from? Here are nine tips to help you hold on to those precious online leads
by Andrew Fortune Jun 13
The line between iBuyer and brokerage is blurring
Opinion
Opendoor and Offerpad will now list homes directly. Ultimately, this new service, still in the early stages and not fully rolled out, represents a way for iBuyers to make money without having to actually buy houses
by Mike DelPrete Jun 11
Want to grow your team? Shrink it first
Letting a team member go is one of the hardest decisions a leader has to make, but it's also a critical step for your business. Consider these 3 mind blocks that may be stopping you from making the right call
by Andi Cummings Jun 11
'Team structures are winning' and other pandemic-era observations
Opinion
When a crisis ends, you remember two kinds of people: the ones who stepped up, and the ones who disappeared
by Kris Lindahl Jun 11
What team leaders can do to promote wellness and self-care
Many real estate agents have been working harder than ever through this challenging time, so here are some ways leaders can take care of their agents
by Mauricio Umansky Jun 11
How to make your business more efficient with a CRM
Use this time to do the foundational administrative work that agents can never get around to — like implementing a customer relationship management system
by Kathleen Black Jun 11
Dear Marketing Mastermind: Should I talk to my sphere about difficult topics?
Automated marketing won’t be enough to preserve your reputation as social change and messaging comes to the forefront — so it’s time to get clear on your values and be authentic
by Christy Murdock Jun 11
How my agent has been invaluable during this pandemic
Opinion
Don’t underestimate how difficult this time can be for your buyer or seller. Know your market, understand its nuances and be able to explain your contracts and addenda in plain English
by Jay Thompson Jun 10