There's a lot more to a listing today than ever before. So, what tools and strategies are you using to make sure your sellers' house shines?
by Inman Aug 11
This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few creative ways Instagram can help you reach potential sellers
by Bernice Ross Aug 11
IGuide's newest home capture solution, Planix, is one the best examples of how advances in camera smarts and market demand are coming together to create a new standard for what buyers know about a home before ever booking a showing
by Craig C. Rowe Aug 11
From lack of optimization on MLS platforms to difficulties in adopting new tech, here are all the problem areas our readers shared with us this past week
by Inman Aug 10
Landing pages are critical to the success of digital outreach for new leads because they help agents move online prospects deeper into the sales funnel by fulfilling promises made in display ads and responsive text messages
by Craig C. Rowe Aug 9
'Until now, this type of display advertising was not available in the real estate industry,' Carlson said
by Craig C. Rowe Aug 9
Finding efficiencies wherever you can will help you work smarter, not harder. Here are 11 must-try apps that'll save you time, put you in control and keep you organized wherever you go
by Jimmy Burgess Aug 8
Every Facebook ad, email campaign and landing page you create is a chapter in your listing's story, and video is likely going to be the one buyers flip to first. Here are the tools you need
by Craig C. Rowe Aug 7
A lot of real estate professionals have heard of Google Analytics — but few really use this powerful tool to grow their audiences. Here are the top stats you need to focus on
by Kate Hulbert Aug 4
This week, we're focusing on the shortcomings, problems and question marks related to listing tech. What's lacking, and what are some of the main issues you're seeing today?
by Inman Aug 4
It's important to maintain connections because your business often depends on the quality of those relationships. But here's why you shouldn't neglect strangers and acquaintances
by Connie Czarnecki Aug 3
Opinion
Here’s how to maximize your listing’s potential and capture more online views
by Carl Medford Aug 3
Cyber security and lead generation topped the list of tech tools agents wished their brokerages offered, according to a new National Association of Realtors study
The news comes on the heels of RealScout and Ojo Labs also adding ClimateCheck data to their listings portals in recent months as consumers become increasingly concerned about climate change risk factors when buying a home
From utilizing professional photography to tapping into your sphere, here are some essential tips newbies need to know about marketing listings
by Inman Aug 3
According to a recent BoxBrownie study, most real estate listings suffer from one thing: a lack of good visuals. Whether you're a newbie or a more experienced agent, here are a few tips you need to know about getting listing visuals right
by Christy Murdock Aug 2