Brand consistency becomes brand recognition. Brand recognition converts into trust, and trust equals success
If you’re having trouble figuring out which scripts work best, take them for a test drive on ChatGPT. Ask it to explain why one script is more effective than the others
When done well, events offer huge rewards, whether that’s increased brand engagement or more leads coming through your door from referrals made at events themselves
Houston real estate veteran Haley Garcia was with Compass from 2018 to early 2023 and generated $205.5M in sales volume during her last 2 years with the brokerage
The deal includes the purchase of approximately $72B in loans at a discount of about $16.5B, along with the transfer of all of the bank's deposits totaling about $56B, according to the FDIC.
Cities in the West that saw prices soar during the pandemic are now cooling while metros in the Northeast and Midwest are showing more resilience, according to a new analysis
The recent market shift has been a 'great equalizer,' accentuating the differences among brokerage models and the importance of agent count
Evocalize describes its product as a 'Collaborative Marketing Platform' that allows users to announce their services through an array of campaigns on Google, Facebook and Instagram
Make sure all of your profiles are fully updated with this easy-to-use checklist — in 1 week
Brad Inman pens a letter to the real estate industry, published here in full, alongside Inman's Roadmap to Real Estate's Future, which grew out of 3 days of insight at Disconnect 2023
Submit your nominations for the 2023 Inman Innovator Awards between now and June 1. The winners will be honored at Inman Connect Las Vegas, Aug. 8-10, 2023
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Fannie Mae economists say downturn won't rival the 2008 financial crisis, but jumbo mortgages and construction loans could get scarce if small and midsized regional banks tighten
Persistent wage disparities and pandemic-induced familial stressors pushed single millennial women out of homeownership with rates dropping near the all-time low of 19.4%, Zillow says
