Tool Kit: How to tame AI before it eats your business
Artificial intelligence has the potential to separate agents who are willing to use and adapt to the technology from the rest, Rachael Hite writes, while it leaves those who refuse to use it behind
by Rachael Hite Jul 29
Rocket Companies CEO Varun Krishna and Mr. Cooper Chair and CEO Jay Bray.
Both companies have invested heavily in AI. But while Rocket consistently earns high marks for loan servicing, Mr. Cooper's J.D. Power rankings have been subpar for more than a decade
by Matt Carter Jul 28
AI, AI, AI: Ads, oversight and the age of the algorithm
AI is transforming real estate marketing, policy and platforms. From automation to oversight, Jessi Healey weighs in on what agents need to know now
by Jessi Healey Jul 28
Stop telling agents what to say. Teach them how to talk instead
Troy Palmquist talks with Justin Benson, founder of Shilo AI, about how personalized, consistent coaching can make agents more effective
by Troy Palmquist Jul 24
Desperately seeking an AI bestie? How to protect your professional image from AI companion risks
Adopt these practices to harness the potential benefits of AI tools, Robert Siciliano writes, while protecting your invaluable professional persona from the array of privacy and security dangers
by Robert Siciliano Jul 24
Rocket Companies CEO Varun Krishna and Mr. Cooper Chair and CEO Jay Bray.
After turning a $198M Q2 profit, CEO Jay Bray says the loan servicing giant intends to 'hit the ground running' with integrated platform when it merges with Rocket Companies later this year
by Matt Carter Jul 23
In the World of AI, Are Designations Dead?
"Do I still need to invest in an expensive designation course when AI can generate a three-day crash course on everything from negotiating to social media marketing?"
by Shelby Dunstan Jul 23
Meet Lucy, an AI assistant that's 'all about empowering' agents
Rechat wants agents to lean on AI like Lucy to improve their value proposition to consumers and make better use of the powerful tools software companies are building for them
by Craig C. Rowe Jul 23
Take Inman with you on the go with Click-to-Listen capability
Don't miss a thing with Click to Listen, the latest way that Inman is keeping up with you when you're out and about. Because real estate never stops
by Inman Jul 22
Take the Inman Intel Index survey for July
Opinion
Each month, hundreds of real estate agents, brokers, executives and investors report on what they're seeing in their corner of the industry. Add your insights. Take the survey
by Daniel Houston Jul 22
The Grok meltdown: Cautionary AI lessons for every agent
Human judgment isn't optional when you're working with AI tools, trainer Bernice Ross writes. It's essential for understanding how they can go wrong, so you can protect your brand
by Bernice Ross Jul 22
Announcing the Realtor.com® PRO Resources hub on Inman.com
The resource center will showcase Realtor.com® tools and content and extend its commitment to helping real estate professionals
by Inman Jul 16
Nest Realty reimagines its tech with AI company Rechat
Rechat has gained another partner, with Virginia-based brokerage Nest Realty choosing the AI-powered company to streamline its tech strategy through its one-stop shop 'Super App'
by Marian McPherson Jul 16
3 secret AI prompt strategies that supercharge your business
By using master, meta- and mega-prompts, Bernice Ross writes, you can take the guesswork out of AI, and start building repeatable systems that make your business run smoother
by Bernice Ross Jul 16
Viral 'realtorshateme' campaign creator launches self-sale software
Ridley founder Mike Chambers says he built his software after facing censorship and harassment from real estate incumbents
by Craig C. Rowe Jul 15