How Apple's new updates could shake up real estate
On Tuesday in California at its WWDC 2019 event, the tech giant unveiled new features for the iPhone, including a 'Dark Mode', and a new computer
by Jim Dalrymple II Jun 3
3 tips for crafting a solid brand message
Invest time into creating a concrete brand message, and you'll see a true transformation in results and revenue for years to come
by Sarah Layton Apr 29
3 things you must refine to get your image in check
Opinion
Do your best to perfect these, and your image will be one you're proud of, one that attracts quality clients, one that shows people the real you
by Spyro Kemble Apr 12
Time for a brand overhaul? Here’s how to tell (and launch)
An audit will allow you to see the flaws in your current brand, and if need be, you can adjust — or scrap entirely — and rebuild using these 7 tips
by Laura Viñalet Apr 12
3 marketing activities all agents should be doing
Opinion
Retention of current clients and referrals through their experiences will do more for you in the long run than any campaign ever could
by James Rozanski Apr 8
Listing Bits: What real estate can learn from the music business
1000watt's Marc Davison talks music, breaking paradigms in branding and articulating your company’s message
by Greg Robertson Mar 29
A frustrated man crumpling up paper drafts of writing
These tips will help you stay top-of-mind and generate more business with people you like working with
by Pat Hiban Mar 27
New Windermere campaign highlights agents who go the extra mile — sometimes literally
One ad features an agent who trekked into the wilderness near the Canadian border to present clients with 2 offers
by Andrea V. Brambila Mar 21
WATCH: What does an amazing brand cost these days?
Top-of-mind awareness is as critical as the nuts and bolts of a brand. These experts share how to balance your marketing spend for big results
by Inman Feb 24
Building personal brand from scratch panel at Inman Connect NY 2019 ICNY 19
You need to find what you stand for before you can figure out your logo and tagline
by Gabriela Barkho Feb 1
The 7 deadly sins of real estate brand building
Tonya Eberhart and Michael Carr of BrandFace detail differentiation, consistency, follow-through and more
by Pat Hiban Jan 25
Portland, Oregon sign
Park Place Real Estate co-founders Evelyn and Steve Rosling said Cascade Sotheby "took it to a whole new level"
by Gill South Dec 26
Artifakt Digital wants to show agents a better way to get online leads
Toronto-based Artifakt Digital is a 10-year-old creative agency that focuses on website solutions for real estate offices
by Craig C. Rowe Nov 28