A home in front of an Instagram background to symbolize Instagram for real estate agents.
Education, inspiration and entertainment: You'll find it all on Instagram. Jimmy Burgess shares the 25 must-follow accounts tailor-made for real estate agents in 2025
by Jimmy Burgess Jan 3
Broker Spotlight: Michelle Valverde, BHGRE Viridis Properties
Find out how this young, first-generation Filipino-American entrepreneur worked her way up from receptionist to broker-owner
by Dani Vanderboegh Dec 19
Huddle Up: Building connection and culture at Heyler Realty
By investing in growth and well-being, Heyler Realty demonstrates that success is about much more than closing deals — it’s about building relationships, coach Melanie Klein writes
by Melanie Klein Dec 19
Steve Baird: National franchises have lost touch with Main Street
Opinion
In an era of rapid industry consolidation, including the acquisition of @properties by Compass, independence still matters, Baird & Warner Real Estate President and CEO Steve Baird writes
by Steve Baird Dec 18
From likes to leads: How 1 agent turns Instagram Reels into closings
Generating half of her business on Instagram, agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess digs into how she does it
by Jimmy Burgess Dec 1
10 ways to create marketing buzz for your real estate brand
From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons
by Bernice Ross Nov 26
13 ways to weave connection and community into your business
Each of these actions, Debra Trappen writes, offers a meaningful way to connect with your community and contribute to a more resilient, compassionate and prosperous world
by Debra Trappen Nov 16
Show team spirit by adding sports sponsorship to your marketing plan
Sponsoring a local sports team is about more than name recognition and mindshare, CEO Steve Kloetsch writes. It can provide tangible benefits via lead gen, recruitment and retention
by Steve Kloetsch Nov 14
How Realtors can help heal the post-election divide
Bringing the focus back to the local level isn't just good for your real estate business, trainer Bernice Ross writes. It's good for healing the political divisions exacerbated by this year's election
by Bernice Ross Nov 12
It's wild out there. Time to rest, renew, reset: The Download
With professional, political and personal struggles on all sides, let's take a break with some feel-good, self-care, positive-thinking resources
by Christy Murdock Nov 9
Former California indie brokerage Lyon rebrands to Windermere
The Sacramento-based company will operate using the name 'Windermere Signature Properties' nearly 4 years after its acquisition. The firm boasts more than 700 agents, as well as 14 offices
by Jim Dalrymple II Nov 5
Treat yourself to leads using these Halloween Instagram tricks
From hashtags to hauntingly good event marketing, trainer Bernice Ross shares ways to capture the Halloween hijinks in your market and share them on Instagram to give your business a boost
by Bernice Ross Oct 23
No need to pay for leads with these grow-your-business strategies
Heidi Harris shares the 5 core strategies she uses to consistently grow her business
by Jimmy Burgess Oct 18
real estate business ethics and professional integrity
Discover the key principles of business ethics with Chris Pollinger. Learn how integrity, transparency and ethical decision-making elevate your career and build lasting relationships
by Chris Pollinger Sep 5
Laura Monroe joins REALM as executive director for innovation
The former Global Head of Community at Inman will drive innovation and brand strategy in her new role at REALM to help enrich the member experience