Take 5 minutes, make this change to your Google Business Profile
Marketing director Kate Hulbert shares this quick and simple update to make your social media and digital marketing more effective and targeted
by Kate Hulbert Nov 27
Strategize for success: Your 2024 social media playbook
Join Katie Lance in this week's Inman Access class and learn how to create a social media calendar that will drive engagement, boost your business and keep you winning through 2024
by Claire Buzzanca Nov 22
Feeling a little nervous? Here's how to recession-proof your business
If a recession comes, writes Jimmy Burgess, keep in mind that it is not just a time of challenges but also of opportunities. Here he lays out ways to lead gen and lead nurture now
by Jimmy Burgess Nov 16
Seal the deal with Instagram leads to generate 10% more business
Instagram expert Michelle Berman-Mikel teaches you to actively prospect and convert your Instagram connections into buyers and sellers who only want to work with you
8 video marketing strategies that grew my real estate team
According to team leader and new Inman contributor Sarah Bennett, video marketing provides tremendous return on investment when you follow these strategies
by Sarah Bennett Nov 7
Put these 5 AI tools to work for your content marketing in 2024
During a recent Inman Connect session, Phil Stringer highlighted some of the helpful AI tools agents can utilize for marketing and content creation
by Ben Verde Nov 1
3 hauntingly good tips for elevating your Halloween marketing
Learn how Los Angeles Realtor Sierra Schotts turned her latest listing into an opportunity to have some fun during spooky season
by Sierra Schotts Oct 27
17 ways to audit your online content as Sitzer | Burnett unfolds
Are some of the issues coming out in the bombshell trial making you uneasy about your digital footprint? Find out what to check and how to make sure that your online content is kept current
by Christy Murdock Oct 24
Don’t door knock empty-handed. Take these value-adds along
Get past the front door AND the trash can by giving homeowners the info they need now, say DOORA’s Janet Pozos and Ernesto Vargas, the self-proclaimed door-knocking champ
by Janet Pozos AND Ernesto Vargas Oct 16
5 steps to growing a business with video content
Content creation requires a plan for refining and distributing it. Broker Troy Palmquist talks with San Francisco Realtor Brooks Landry about his content strategy
by Troy Palmquist Oct 4
Which is better for Instagram posts: Just listed or just sold?
This week, Sue 'Pinky' Benson shares her insights into creating more relevant, engaging content for your Instagram followers
by Sue Benson Sep 15
Harness the power of video to improve agent retention
With its power to engage and inform, video can play a pivotal role in ensuring that your best agents see the value in staying
by Jim Turner Sep 7
How high-impact marketing accelerates agent success
Worried about recruiting and retention? Your agents hold the key to your brokerage’s success, and you hold the key to theirs through exceptional marketing
by Janet Pozos Jul 28
3 Threads features this top producer prioritizes
As we navigate the ever-evolving social media landscape, it is crucial to recognize both the potential and the challenge it presents
by Ed Stulak Jul 20
Go beyond: Alternative social media apps to try
Social media should be fun, here are some new platforms to explore
by Jessi Healey Jul 14