real estate event marketing
Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action, Rainy Hake Austin writes
referral flywheel
This relationship builder from Tayley Hunt could shift you away from buying leads
by Jimmy Burgess Dec 28
An image of a yard with blankets on the grass, parents with their toddlers to represent a baby rave open house.
Agent and developer Claire O'Connor helps you lean into your listing's character and design an open house that's uniquely suited to the space and the needs of its potential buyer
by Claire O'Connor Oct 14
event
Opinion
Troy Palmquist looks at the Nevada Realtors’ NVision Summit as an example of how associations can put on high-caliber professional development events
by Troy Palmquist Sep 29
A professional woman standing in front of an open door outline in front of a vast land of opportunity to represent unconventional open house strategies that open up new doors for real estate agents.
Open houses offer more than an opportunity to market a single listing, Josh Ries writes. They allow you to connect, both in person and online, long after they end
by Josh Ries Sep 12
Party supplies, like a ladder, bounce house and popcorn to exemplify this real estate team's VIP club strategy.
Amy Stockberger shares how the No. 1 team in South Dakota cut its $30K billboard spend to a 1-time outlay of $4K using this powerful and replicable system for creating lifetime loyalty
by Amy Stockberger Sep 11
Conferences are goldmines (if you know how to film them)
Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences
by Troy Palmquist Jul 25
13 tips for turning your summer open house into a marketing event
A great open house is more than a walkthrough; it’s a full-blown marketing event
by Darryl Davis Jul 11
Real estate marketing 2.0 seeks to double down on attention economy
New entrants, including Métier Maison and Luxboro, are deploying AI and other technology tools to enhance marketing content and videos amid a challenging time for the housing market
by Lillian Dickerson May 22
Open house rules for agents: Do's and don'ts
Updated NAR rules, communication with visitors and appropriate hosting times can all impact the leverage provided by a well-planned open house, Andrew Reichek writes
by Andrew Reichek Apr 11
Now live: Inman On Tour Miami early bird tickets
Join us from May 20-21 at the New World Center Miami Beach for a professional development event like you’ve never experienced
by Inman Feb 14
These 5 marketing events will help move the needle on your listing
Make each property listing memorable when you create events that are designed to get your listing seen and sold, Coldwell Banker Warburg's Kevelyn Guzman writes
by Kevelyn Guzman Dec 20
The 12-point open house checklist every real estate agent needs
From the pristine cleanliness of the home to the personalized touches that make buyers feel welcome, Darryl Davis writes, small efforts can lead to big results
by Darryl Davis Nov 5
How to host feel-good client events that fit every budget
The beauty of events is that your options are endless for creating an inspiring, authentic and meaningful way to connect, broker Pam Blair writes
by Pam Blair Feb 24
PR firm Lion & Orb launches annual membership plan for agents
The program will provide members with a range of services, starting with Lion & Orb’s existing technology-backed tools designed to maximize public exposure and messaging
by Craig C. Rowe Jan 17