Commentary: Next generation of buyers doesn't trust companies, brands or marketing
Members of Gen X and Y say they're more knowledgeable about homeownership
Older generations must demonstrate their mastery
Instead of segmenting buyers, scope out their attitudes and feelings
Boomers up, Gen Yers down in NAR annual report
How to avoid conflicts over credit risk, buyer's needs
Each generation faces unique challenges building relationships
5 practical tips to implement now
People in Real Estate: Cheryl Russell
Meet boomer, Gen X, Gen Y consumers on their on terms
Mood of the Market
Experts: Local areas can have diverse micromarkets
Demographic sheds new light on lifestyle, communication, homebuying
Adopt a new approach as 'conduit of information'