Anticipate the preferences of high-end buyers (and win them over)
When you focus on lifestyle, stay ahead of trends and create emotional connections, you’re not just selling homes, Coldwell Banker Warburg's Kevelyn Guzman writes. You’re selling the dream
by Kevelyn Guzman Jan 16
Avoid these 5 cringey real estate social media turnoffs
Want to add value and connect with potential clients through your social media platforms? Rachael Hite offers must-dos and never-dos to help you build know, like and trust authority
by Rachael Hite Jan 16
powerful chatgpt prompts for real estate agents
Agents who lean into using AI to serve their clients at a higher level, Jimmy Burgess writes, will absolutely outperform the agents who don’t embrace this technology
by Jimmy Burgess Jan 16
How to be more intentional, aligned in your relationship-building
In the fast-paced, competitive world of real estate entrepreneurship, coach Melanie Klein writes, the relationships you nurture are just as critical as the systems you implement
by Melanie Klein Jan 16
Alexander brothers denied bond in federal sex-trafficking case
Despite offering exorbitant bail packages, the brothers failed to sway prosecutors that they should be granted bond. They will be detained until their trial
by Lillian Dickerson Jan 15
An image of hands on a laptop keyboard with a digital overlay to represent AI for brokerage operations.
Mortgage giant claims lenders who embrace automation enjoy fewer loan defects and cut loan production time and cost compared to lenders with lower technology utilization
by Matt Carter Jan 15
Mortgage rates ease on benign December inflation report
Investors bid up shares of mortgage lenders and real estate companies after 'relatively benign' CPI report ends speculation that inflation worries might force the Fed to raise rates this year
by Matt Carter Jan 15
California governor warns off 'predatory' investors amid wildfires
Gavin Newsom issued an executive order to stop speculators from making unsolicited, undervalued offers to homeowners. Violators face a $1K fine, up to 6 months in jail
by Marian McPherson Jan 15
Top-performing agents reap spoils of widening commission gap: Poll
The advantages of the industry's most prolific agents may be growing even more pronounced in the post-settlement landscape, according to an Inman Intel Index poll of real estate professionals
by Daniel Houston Jan 15
Here's the biggest challenge your business faces in 2025: Pulse
This year, you anticipate some real estate struggles from market forces, competition and the lock-in effect of high interest rates
by Inman Jan 15
After Supreme Court defeat, NAR's battle with DOJ will continue
The Supreme Court declined to take up the National Association of Realtors' case with the DOJ. But attorneys told Inman there is likely much legal wrangling to come between the 2 entities
by Jim Dalrymple II Jan 15
What not to post: 9 common social media mistakes to avoid
Discover the biggest social media missteps real estate agents make from expert Jessi Healey so that you can sidestep them and keep your brand polished, professional and generating leads
by Jessi Healey Jan 15
Fund services for homeless with transfer fees: Colorado lawmaker
Colorado State Representative Manny Rutinel has introduced a bill that would allow county clerks and recorders to give documentary fees to fund short and long-term housing for the homeless
by Marian McPherson Jan 14
Wasted spaces, bad odors, crazy colors: 9 buyer turnoffs to avoid
In this market, many buyers are moving on to the next one when they see flaws, agent Jonathan Pressman writes. Use this list to avoid the ick factor and get deals done
by Jonathan Pressman Jan 14
Zillow taps Uber executive as senior VP of market operations
Former Uber and Expedia Group executive Zuhairah Washington will be tasked with helping lead growth in the Flex and Enhanced Market segments, according to an announcement on Monday
by Marian McPherson Jan 14